2010 has proved to be a challenging year for many small business entrepreneurs. Despite that fact, economists are saying that the Great Recession actually ended 18 months ago. According to the numbers, the U.S. economy is growing again (albeit by a tiny measure), and forecasters are speculating that the U.S. economy will continue to grow through 2011. This news is encouraging, but let’s be realistic – a 3 percent increase in the GDP does not a booming small business make.
We need to incorporate into our small business practices to stay competitive and keep or grow our market share. Here are some business trends that small businesses can profit from in 2011.
Small businesses can directly benefit from the cloud computing business trend by using cloud-based applications to cut down on the expense and trouble of doing the same thing themselves. Using someone else's mail servers through the Internet can be much more cost-effective (and hassle-free) than setting up your own email server in-house, for example, - especially if you don't have a dedicated IT person or department.
Social media is one of those business trends your small business can't afford to ignore. Facebook isn't just something that kids are using any more and social networks are increasingly becoming business networks as people's social/personal/business lives converge. Simply put, if that's where they are, that's where you need to be if you want to sell more widgets. At this time, social media is perhaps best used for small business as a listening post, although it certainly won't hurt to put up a Facebook page and try to engage customers and get them interested in your products and services.
You need to be sure your business is mobile friendly. Are your web pages etc. available in mobile versions so they look good on phone screens? Is it time to get into mobile device advertising? Another implication is that some of the desktops/laptops in your business may be redundant or replaceable with phones.
Corporate Social Responsibility:
Corporate social responsibility isn't just for big businesses; small businesses, too, can reap great benefits by being perceived as good members of the community. And it matters to other businesses, who want to make sure that their suppliers are as green and socially responsible as possible and appropriate to their own corporate images.It allows small businesses to compete with larger companies and can significantly improve the bottom line. If you don't already have a corporate social responsibility strategy, this is the year to get one in place and start publicizing your work for good causes.
Add your some more suggestions for find a successful Business in 2011.