I would like to get feedback on the best ways to brand ourselves in the recruiting industry, especially as an independent recruiter in the world of social media.
The question is, do we use a different strategy to brand ourselves to jobseekers than we do to clients?
Do we want jobseekers to relate to us by our personal name or by our company name?
I see job postings by companies, yet I see social media profiles by personal names.
How do we decide, and if there are reasons to brand for both, do we do it seperately or find a way to bridge the 2 together?