Most of you have probably had a chance to peruse a Sky Mall magazine while waiting for a flight to take off or when in-air boredom peaks. Everytime I look through the pages that scream, "Buy me!" I secretly wish there was an actual Sky Mall by my house. They have everything - everything you DON'T need, that is. There are so many useless products: doggy stairs, gazing balls, and every possible iPod attachment / charger imaginable. They have it all.

Does this approach work for Sky Mall? I wonder what their revenue is like. They must be profitable as they have been in business since 1990. Possibly the last of it's kind, catalogs are a rare breed these days. But, is what they offer what is truly needed or are they just plain wants, the wants of a selfish, over-indulgent electronic and digital society? I can just picture first class passengers getting out their forbidden mobile devices and ordering something from every page. The service and products provided are unique to Sky Mall, thus creating a niche: their specialty: novelty items found only here.

Is your product or service extraordinary enough to drive revenue? Is your skill and passion for what you do as interesting as a gazing ball or a relaxing water fountain? Why would someone want to work with you? Your offering has to be outstanding. And even if it is outstanding, there is a chance that outstanding might not be enough. Think Krispy Kreme.

Why? Because the battle is waging and survival instincts have kicked in everywhere. These instincts force innovation and spark originality - and uniqueness is born. And while Sky Mall is fun to look at, is it really what the consumer wants? needs?

Face the needs of your cunsumer: customer, client, hiring manger, candidate, or boss. There are no frequent flyer miles that secure the seat at your desk. 

Now excuse me, but there are some shoes with springs in them that I have to order...

© by rayannethorn

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