A sense of authenticity is one of our deepest psychological needs, and people are more hungry for it than ever. Even so, being true to oneself is not for the faint of heart.
More here, if you dare.
Looking for information on phone sourcing? Read through the T and TH Phone Sourcing Classroom Chats over on the MagicMethod network. They’re listed in the Blog Posts section and are identifiable by the yellow talk bubble that says “MagicTalk”.