Thursday Thrasher with the Culture Vulture: Black and Decker - RecruitingBlogs2024-03-28T19:22:39Zhttps://recruitingblogs.com/forum/topics/thursday-thrasher-with-the?commentId=502551%3AComment%3A814832&x=1&feed=yes&xn_auth=noLizz et al,
As I first read t…tag:recruitingblogs.com,2009-12-03:502551:Comment:8148322009-12-03T21:38:30.892ZRandy Levinsonhttps://recruitingblogs.com/profile/RandyLevinson
Lizz et al,<br />
As I first read this it reminded me of a time early in my career when I was working for a high tech company here in Silicon Valley and they decided to merge with another very large company in Canada. They were both network equipment companies making products for totally different ends of the newtwork. They merged to chase the end to end market leader, my most recent former employer. The gist of the merger was this though, "We make cars and we're merging with a company that makes…
Lizz et al,<br />
As I first read this it reminded me of a time early in my career when I was working for a high tech company here in Silicon Valley and they decided to merge with another very large company in Canada. They were both network equipment companies making products for totally different ends of the newtwork. They merged to chase the end to end market leader, my most recent former employer. The gist of the merger was this though, "We make cars and we're merging with a company that makes boats - together we'll make airplanes". End result...epic fail.<br />
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But then I read the comments and that gets me more on point (sorry for the digression above but I think it speaks for a lot of mergers). Jerry - I am not yet sure how important the "online employer brand" needs to be, but it does seem to be one of the very best outlets for an overall "employer brand". Ask yourself this question - "If I were to go work for any airline today which airline would I want to work for?" No matter what your answer you would at least check out Southwest airlines. Why? Becuase they are consistently rated if not the best place to work at least among the top 5 best places to work. And they are the only airline that makes the list (Unless Jet Blue or Virgin has crept onto the list). And believing, or just reading that they are a great place to work will get you to learn more about the company. That they have never filed or been close to filing for Chapter 7 or 11. That they did not take a bailout after 9/11 and were the only airline of it's size or larger to do that. And there is a whole lot more to it, but suffice it to say that the "employer brand" in general, if you want to attract good people, is important. Hey Jerry, you don't have to…tag:recruitingblogs.com,2009-12-03:502551:Comment:8147302009-12-03T17:45:18.082ZLizzhttps://recruitingblogs.com/profile/Lizz
Hey Jerry, you don't have to buy into employment branding - but it is real. Every company has a brand whether they pay a bazillion dollars with a recruitment Ad agency or not, it exists. An employment brand is (should be) based on the culture of the organization. And you are right, it is what it is like to work there. Candidates want to KNOW what they are getting into - even if it is just to pay the mortgage. Candidates don't want to work for a company that sucks, and organizations that don't…
Hey Jerry, you don't have to buy into employment branding - but it is real. Every company has a brand whether they pay a bazillion dollars with a recruitment Ad agency or not, it exists. An employment brand is (should be) based on the culture of the organization. And you are right, it is what it is like to work there. Candidates want to KNOW what they are getting into - even if it is just to pay the mortgage. Candidates don't want to work for a company that sucks, and organizations that don't bother to message (brand) what it is like to work there are not as likely to attract top talent than companies that explain what the work experience (culture) is like. My contention with ignoring the careers link positioning, or the Career landing page the link takes you to is that it is an indication of how the company embraces their employees. Sticking a career link on the very bottom of the home page in six point font says to me they don't much care if you apply or not. Moving a link to the top of the page, where it is easy to find, easy to engage and learn more about the employment experience is a statement.<br />
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<cite>Jerry Albright said:</cite><blockquote cite="http://www.recruitingblogs.com/forum/topics/thursday-thrasher-with-the#502551Comment814717"><div>@Maren - This is a stretch. Maybe it is so awesome to work there - they get so many referrals from current employers they simply do not need a jobs link? Could be they don't want to deal with hundreds of people applying every day when they have no openings? Perhaps they have the world's greatest internal recruiting team and they'd rather not be bothered by anyone outside their target zone?<br/> <br/>
What I'm saying is "who knows?" Certainly not us. Making ANY correlation to "employment brand" from a lack of jobs link on their page is in no way merited.<br/>
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P.S. There is no such thing..........</div>
</blockquote> @Maren - This is a stretch. M…tag:recruitingblogs.com,2009-12-03:502551:Comment:8147172009-12-03T17:16:05.622ZJerry Albrighthttps://recruitingblogs.com/profile/JerryAlbright
@Maren - This is a stretch. Maybe it is so awesome to work there - they get so many referrals from current employers they simply do not need a jobs link? Could be they don't want to deal with hundreds of people applying every day when they have no openings? Perhaps they have the world's greatest internal recruiting team and they'd rather not be bothered by anyone outside their target zone?<br />
<br />
What I'm saying is "who knows?" Certainly not us. Making ANY correlation to "employment brand" from a…
@Maren - This is a stretch. Maybe it is so awesome to work there - they get so many referrals from current employers they simply do not need a jobs link? Could be they don't want to deal with hundreds of people applying every day when they have no openings? Perhaps they have the world's greatest internal recruiting team and they'd rather not be bothered by anyone outside their target zone?<br />
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What I'm saying is "who knows?" Certainly not us. Making ANY correlation to "employment brand" from a lack of jobs link on their page is in no way merited.<br />
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P.S. There is no such thing.......... Jerry - I may be guilty of dr…tag:recruitingblogs.com,2009-12-03:502551:Comment:8146962009-12-03T16:48:04.960ZSteve Boesehttps://recruitingblogs.com/profile/SteveBoese
Jerry - I may be guilty of drinking some of the Kool-aid on the Employer Branding thing, and I do see your point that for lots of companies, and even more job seekers it really does not matter one bit. I guess you have to buy into the fact that companies with a weak or no brand will have a hard time making the connection with the job seekers about the great projects, cool working environment, etc. We are doing the HR Happy Hour show tonight on Employer Branding, and one of the first questions I…
Jerry - I may be guilty of drinking some of the Kool-aid on the Employer Branding thing, and I do see your point that for lots of companies, and even more job seekers it really does not matter one bit. I guess you have to buy into the fact that companies with a weak or no brand will have a hard time making the connection with the job seekers about the great projects, cool working environment, etc. We are doing the HR Happy Hour show tonight on Employer Branding, and one of the first questions I am going to ask the guests is 'Why is this even important?' and follow up with 'Most people seeking a job don't give a crap about your brand?'.<br />
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Thanks for the props, Toronto was a good time for sure and hope to see you somewhere down the road.<br />
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Livin' the Dream! @Steve - I'm just not buying…tag:recruitingblogs.com,2009-12-03:502551:Comment:8146902009-12-03T16:37:15.731ZJerry Albrighthttps://recruitingblogs.com/profile/JerryAlbright
@Steve - I'm just not buying the whole "employment brand" thing. At first I was skeptical - and gave it more consideration than it deserved. I'm still not convinced.<br />
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Why would someone want to work there? Maybe they like the projects they would do? Maybe the pay is right and they've got a mortgage? Possibly their buddy works there and says it doesn't suck? Maybe it's close to home? There are countless reasons to work somewhere. Not one of them is where they put their career link.<br />
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You're still…
@Steve - I'm just not buying the whole "employment brand" thing. At first I was skeptical - and gave it more consideration than it deserved. I'm still not convinced.<br />
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Why would someone want to work there? Maybe they like the projects they would do? Maybe the pay is right and they've got a mortgage? Possibly their buddy works there and says it doesn't suck? Maybe it's close to home? There are countless reasons to work somewhere. Not one of them is where they put their career link.<br />
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You're still one of the coolest guys I met in Toronto. Keep up the good work! Interesting how neither compa…tag:recruitingblogs.com,2009-12-03:502551:Comment:8146852009-12-03T16:32:25.131ZSteve Boesehttps://recruitingblogs.com/profile/SteveBoese
Interesting how neither company seems to care much at all about their employer brand, so in the merger and after all the layoffs are completed, just what will be left? What I mean is, why would anyone that had any options be inclined to pursue any opportunities at the new company?<br />
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Really great article.
Interesting how neither company seems to care much at all about their employer brand, so in the merger and after all the layoffs are completed, just what will be left? What I mean is, why would anyone that had any options be inclined to pursue any opportunities at the new company?<br />
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Really great article. Maren: HR is not supposed to…tag:recruitingblogs.com,2009-12-03:502551:Comment:8146822009-12-03T16:29:57.364ZJerry Albrighthttps://recruitingblogs.com/profile/JerryAlbright
Maren: HR is not supposed to be involved in "online brand strategy". That is a marketing issue.<br />
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Lizz: Having a career link on your website does not mean you have a "sense of employment brand" either.<br />
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Sorry ladies. Why do we/you/us/they keep trying to force this "employment brand" into something meaningful. For 95% (or more) of the employers in this world - there is no such thing........
Maren: HR is not supposed to be involved in "online brand strategy". That is a marketing issue.<br />
<br />
Lizz: Having a career link on your website does not mean you have a "sense of employment brand" either.<br />
<br />
Sorry ladies. Why do we/you/us/they keep trying to force this "employment brand" into something meaningful. For 95% (or more) of the employers in this world - there is no such thing........