We also have had great success with emails. But your article (I don't have it in front of me) claimed something like an 80% response rate. And your sample messages were (in my humble view) quite wordy - in a world where people lack patience. There is also a high degree of skepticism when someone they don't know calls them an opinion leader or something like that.
I don't know how many you send out on an average search (say for a sales manager) - maybe you send a small number and make them highly personalized. We have been using emails marketing for years in executive search and the response rates are far lower - yet the method is still highly successful for candidate contacts and referrals.
Ben McGrath
Thank you for inviting me to connect. I too lived in Amsterdam (Haarlem) about 30 years ago. I really loved it. I do want to get back someday.
All the best,
Ben McGrath
Jun 17, 2010
Chuck Klein
We also have had great success with emails. But your article (I don't have it in front of me) claimed something like an 80% response rate. And your sample messages were (in my humble view) quite wordy - in a world where people lack patience. There is also a high degree of skepticism when someone they don't know calls them an opinion leader or something like that.
I don't know how many you send out on an average search (say for a sales manager) - maybe you send a small number and make them highly personalized. We have been using emails marketing for years in executive search and the response rates are far lower - yet the method is still highly successful for candidate contacts and referrals.
Aug 9, 2012