n exchange for a $5 contribution to the fight against breast cancer, with the goal of raising millions of dollars in a single day. The power of the idea lies in its simplicity – just start a team with co-workers, clubs, organizations, friends or family and wear jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation.
Since its inception in 1996, Denim Day has raised nearly $80 million for the fight against breast cancer and unites almost one million people nationwide each year. Teams across the country wear their jeans in solidarity to show their commitment to finding a cure, and the campaign has grown into one of the country’s largest single-day fundraisers for breast cancer. It’s such an easy way to make a difference with just a $5 donation, something almost anyone can do even in these difficult times.
This year, actress Felicity Huffman, star of ABC’s Desperate Housewives, has been named the 2010 Ambassador. Huffman, whose character Lynnette Scavo has battled cancer on the show, appears in a new public service campaign that encourages people to wear their jeans on Friday, October 8, in exchange for a $5 donation to support crucial breast cancer research and support services.
To mark their 15th year anniversary of fighting breast cancer, Felicity Huffman and Lee National Denim Day released a video announcement of this year’s campaign. The video is titled “Join Felicity Huffman in Fighting Breast Cancer 2010” and can be viewed by visiting (http://www.youtube.com/watch?v=1rq1eBIsJ74).
Since 1996, Lee National Denim Day has attracted many celebrities to join its cause as ambassadors. This prestigious list includes actors and actresses: Christina Applegate, Yasmine Bleeth, Patricia Arquette, Lucy Liu, Charlie Sheen and Pierce Brosnan.
Registration is open and people nationwide can sign up for Denim Day 2010. Groups and individuals can register by visiting www.denimday.com or by calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer and supplies for easy coordination.
The money raised through the campaign will help the Women’s Cancer Programs of EIF and the Cancer Support Community, uniting The Wellness Community and Gilda’s Club Worldwide. For more information about these programs, please visit www.denimday.com and click on “Where the $ Goes.”…