Search Results - Americans strategy

Blog Post: What is Keeping HR Professionals Up at Night?

What is Keeping HR Professionals Up at Night?

Human Resources leaders have a lot on their minds in general, and the global virus only amplifies their worries. While we wait to understand the longer-term ramifications of…

Added by Mark Jackson at 10:49am on June 30, 2020

Blog Post: Stop Reading Off Résumés to Start Asking the Right Interview Questions

Did you know that Google CEO Larry Page…

Added by Stirling Cox at 1:20pm on April 22, 2015

Blog Post: How to Identify Great Contract Candidates: As contract staffing becomes a long-term business strategy in many organizations, companies are increasingly turning to recruiters to find the best contract candidates. But what does the best…; Added by Debbie Fledderjohann at 1:02pm on February 6, 2014

Blog Post: Employee Branding: Quantity v's Quality

A misconception amongst many hiring managers is the belief that…

Added by Tracey Lane at 8:39pm on July 31, 2014

Blog Post: Attracting Millennials & Gen Z with Mobile Recruiting: Over the last decade, smartphones have become an ever more important part of people’s lives. According to …; Added by Ngan Pham at 10:25am on January 14, 2022

Blog Post: Top 6 Employer Branding Statistics for 2020

These 6 employer branding stats will impact how you hire - whether you’re ready or not.…

Added by Anja Zojceska at 9:46am on March 9, 2020

Blog Post: Social Media as Part of a Balanced Diet: Even though hiring has slumped over the last couple of years, social media recruiting has been a hot topic and continues to gain traction. Many recruiters are already finding candidates through…; Added by Neil Costa at 2:11pm on July 27, 2010

Topic: Publicity Tips to Grow Your Business: ity for your businessdatabase, then sends you an email as soon as something you're interested in appears in the search results. For instance, let's say you're a big fan of “Glen Beck”. You can set up a Google Alert for “Glen Beck”. Then whenever Google finds anything mentioned in a top news story or on the web, you'll get an email including the web site address so you can go see where and how “Glen Beck” is mentioned. To set up your own Google Alerts for free, just go to http://www.google.com/alerts (read further down for using this service and its paid alternative).The exciting thing is you can use this service to grow your business in all sorts of ways. Some of the obvious ways to use it includes setting up alerts to see what others are saying about you or your business online: 'discover' what they saying about your competitors; find out about new developments in your field of expertise and/or discover some other businesses with whom you might want to ally yourself in some way. This service is also one of the best publicity tools ever created and it's FREE! Here are three tips to use Google Alerts to get media exposure: STRATEGY #1 – Obtain IMMEDIATE publicity by tying your product or service with breaking news stories. One of the best and easiest ways to get FREE publicity is to be able to comment on what's already in the news. For instance, one of my clients is Gerry Robert, a book writing coach, wealth expert and author of the Millionaire Mindset. One of the strategies we employ whenever an alert pops up having to deal "Wealth, Book Writing, or the Economy" in America or Canada, is to contact newspapers and radio/TV shows in that city immediately and let them know we can comment on what’s happening. Robert once asked me, 'But how will I know when a related story hits the news?' My answer: "Google Alerts." The results will blow you away! STRATEGY #2 – Build friendships with media contacts who discuss your topic. Another of my clients, Patrick Snow, also uses Google Alerts service in a very systematic way to get publicity. Here's what Patrick does: First he set up alerts to track stories written on his area of expertise, which is "Success, Selling and Families". When he gets an alert email pointing him to a good story on that subject, he then sends the journalist who wrote the story a short email saying he enjoyed article and offers a sincere compliment. His email stands out because journalists don't often hear from their readers and when they do it's usually to complain. Within his email Patrick mentions his website CreateYourOwnDestiny.com to reinforce his credibility. If the journalist writes him back and thanks him for his comments, Patrick then offers to send them a free copy of his book and mentions he's happy to be a resource on any future stories they might do on this or similar topics. Patrick Snow has made the front cover of USA Today and multiple TV/Radio interviews. STRATEGY #3 The Hook is more than the Book Authors are always asking me about what's a good 'hook' or angle to use when approaching the media. I'll immediately ask them, “What hooks have others used in your industry?” Usually they don't know, but by using Google Alerts (or even just searching the Google News database at http://www.google.com/news) you can quickly find video clips, articles in which others with similar expertise are quoted. For example, let's say you've written a book about "Recruiting." Suppose also that you're based in Phoenix. One day you discover a story in the New York Times about Recruiting in the New Economy. If it's newsworthy in New York, it's probably going to be considered newsworthy by the media in your city. So pitch your local media on doing the same story, only this time they'll be interviewing YOU as the expert. Here are a few words of advice on implementing this strategy: Use quotation marks to narrow your alerts. For instance, I have an alert set up for "Bert Martinez" to receive more exact search results since I'm not the only person in the world with that name. I avoid getting a lot of off-subject alerts. You Were Created to Succeed . . . .with Publicity. Bert Martinez www.bertmartinez.com…; Added by Bert Martinez - The Emotional Engineer at 5:00pm on August 10, 2009

Blog Post: First-Ever CEO Panel Presentation on Employer Branding at the Employer Branding Conference: The Employer Branding Conference and The Annual Universum Awards ceremony, which takes place May 10^th & 11^th at The New York Times Building in New York City, will offer…; Added by Jonas Barck at 8:58am on April 6, 2012

Topic: HRO Today Services and Technology Association Announces Winners of 2016 Annual APAC Awards: industry, has announced the winners of its 2016 Annual APAC Awards.These exclusive awards honor top professionals in the HR industry who demonstrate innovative thinking and pioneer new programs and products that significantly impact their organization and the industry as a whole. This year's finalists excel in the areas of thought leadership, business partnership, recruitment, engagement, and innovation in HR technology. The winners of each category were announced at the awards cocktail reception on June 15, 2016 at the HRO Today Forum APAC event in Singapore.The winners of the 2016 HRO Today Services and Technology Association's APAC Awards are:- Thought Leadership Award - Wendy Tan, Founding Partner, Flame Centre- Excellence in Business Partnership Award - HCL Infosystems and PeopleStrong- Recruitment Team of the Year Award - Manulife- Excellence in Engagement Strategy Award - Public Service Division, Prime Minister's Office, Singapore Government- Innovation in HR Technology Award - Neeyamo Enterprise Solutions"Collaborating with our peers at SharedXpertise, our dedicated APAC board of advisors, and our association members, we have implemented new best practices for HR that are blazing new trails in technology and are setting the stage for accomplishments yet to come," said Zachary Misko, vice president and global executive director. "Our awards program theme this year was Be Connected - HR Technology, Services and Leaders Unite, and I am inspired by the examples that the award-winners for this year have provided for the industry. Congratulations to each and every one of them!"For more information about the HRO Today Forum APAC, click here, and for more information about the awards winners, click here. To become a member of The HRO Today Services and Technology Association, join now.About HRO Today and HRO Today GlobalHRO Today and HRO Today Global offer the broadest and deepest reach available anywhere into the human resources industry. Our magazines, web portals, research, e-newsletters, events, and social networks reach over 180,000 senior-level HR decision makers with rich, objective game-changing content. Our number one strength is our reach. HR leaders rely heavily on the HRO Today's Baker's Dozen Rankings across six different categories when selecting an HR service provider.About SharedXpertiseSharedXpertise is the leader in providing media, summits and forums that develop professional practices in the areas of corporate responsibility, human resources and financial management. Its media offerings include print and online publications, its summits are conferences, and its forums offer association membership programs. SharedXpertise serves strategy-level corporate executives in the human resources, finance, compliance and sustainability professions in North America, Europe, and Asia.Media Contact: Scott Fuhrscott.fuhr@sharedxpertise.com …; Added by Noel Cocca at 11:24am on June 16, 2016