re growing up; what
with walking twenty-five miles to school every morning...
Uphill... barefoot... BOTH ways!
Yadda, yadda, yadda.
And I hate to say it, but you kids today don't know how good you've got it!
I mean, when I was a kid we didn't have The Internet. If we wanted to know something, We had to go to the damn library and look it up ourselves, in the card catalogue!!
There was no email!! We had to actually write somebody a letter, with a pen!
Then you had to walk all the way across the street and put it in the mailbox and it would take like a week to get there! Stamps were 10
Child Protective Services didn't care if our parents beat us. As a matter of fact, the parents of all my friends also had permission to
kick our ass! No where was safe!
There were no MP3' s or Napsters! If you wanted to steal music, you had to hitchhike to the damn record store and shoplift it yourself!
Or you had to wait around all day to tape it off the radio and the DJ'd usually talk over the beginning and @#*% it all up!
There were no CD players! We had tape decks in our car. We'd play our favorite tape and "eject" it when finished and the tape would come
We didn't have fancy crap like Call Waiting! If you were on the phone and somebody else called they got a busy signal, that's it!
And we didn't have fancy Caller ID either!
When the phone rang, you had no idea who it was! It could be your school, your mom, your boss, your Bookie, your drug dealer, a
collections agent, you just didn't know!!! You had to pick it up and take your chances, mister!
We didn't have any fancy Sony Playstation video games with high-resolution 3-D graphics! We had the Atari 2600! With games like
'Space Invaders' and 'asteroids'. Your guy was a little square! You actually had to use your imagination!! And there were no multiple levels
or screens, it was just one screen forever!
And you could never win. The game just kept getting harder and harder and faster and faster until you died! Just like LIFE!
You had to use a little book called a TV Guide to find out what was on!
You were screwed when it came to channel surfing! You had to get off your ass and walk over to the TV to change the channel!
There was no Cartoon Network either! You could only get cartoons on Saturday Morning. Do you hear what I'm saying!?! We had to wait ALL WEEK for cartoons, you spoiled little rat-bastards!
And we didn't have microwaves, if we wanted to heat something up we had to use the stove ... Imagine that!
That's exactly what I'm talking about! You kids today have got it too easy.
You're spoiled. You guys wouldn't have lasted five minutes back in 1980 or before!
The Over-30 Crowd…
d and earlier this week, I can honestly say, "No, I am not getting burned out." I have an even more intense desire to learn as much as possible about the social technologies on hand and how they can benefit my company, the clients we serve and me – which obviously includes my family.
My kids are fairly aware of my obsession and regularly ask me to put down my mobile device and interact in real time, face-to-face with them. It has become somewhat of a joke and game with them now and I always promise to try and do better. Wait a minute, who is the parent here? I seem to remember asking my son to turn off the Playstation or XBox or Wii multiple times over the last 8 years. How the tables have turned?
It wasn’t too long ago when social media was a pastime, a way to connect, and an opportunity to share what was going on in my life - my life not my work. Now, I am interacting with business associates, marketing my company, screening candidates, sourcing candidates, sourcing vendors, screening vendors, communicating with colleagues in our London and Sydney offices, listening to what clients have to say and following up, interacting with partners, as well as, monitoring the activities of those that occupy our marketplace - whether they be current clients, potential clients or direct and indirect competitors. It has changed the way we do research. It has redefined marketing. It is cementing relationships and allowing for transparency on all sides.
It is strange to think of how it has changed my life and my work. Strange but good. The community aspect of social media allows for casual introductions to individuals, companies, or brands. Seekers of information can easily find company details or resources within companies to contact. It keeps us on our toes, entertains, defines, and can be a pitfall and wide-open forum for mistakes or errors in judgment. Not that errors didn’t occur prior to the advent of social media, for certainly they did. But our openness with the world wide web permits entry to anyone you allow in. Care must be taken and privacy reviewed as the fluctuating rules will certainly keep you on your toes.
Never underestimate the information that is available about you or your company online. I was surprised last week when I directed attendees in an unConference session to visit pipl.com and find their profile. I had assumed many were familiar with this VAST online database. But many were not. If you have provided any type of information about yourself online anywhere, including your home address and home phone number, chances are those details can be found on pipl. Go check it out. Pipl yourself. The freelance power of sourcing information will scare you.
little community of Los Gatos, California is the nine-month old search firm, MacCloud & Associates and its founder Steve Ross. Steve comes to search with an extensive background in digital entertainment, having headed up HR for Digital Communications Associates before moving on to a little company called Sony Electronics. Steve tells the delightful tale of conducting business development on the East Coast when he was wooed into taking a position with a separate Sony entity in San Francisco that was getting ready to launch a modest video game business. Modest indeed, eleven years later with its empire towering, Sony Entertainment and PlayStation said good bye to its VP of Operations when Steve stepped out of their limelight and into his own.
Steve is quick to share that he has always related very closely to the business of HR and has been especially drawn to the staffing function. "Staffing is the one thing that I really get excited about. I don't know if it was the hunt or closing the deal," you can almost hear the smile. He tells of a fluctuating staff as Fall usually beefed up temp numbers at Sony when new games set for release were tested; imagine 300 kids playing video games all day.
"After sitting on the other side of the desk retaining search firms and working with contingency agencies - it was very apparent to me that there was a real void in recruiters and staffing people that understood this business -digital entertainment- and were able to successfully work in the industry." Steve failed to come across any recruiters that fully comprehended the space and truly grasped the energy or concept of digital entertainment. He picked up his chips at Sony and started MacCloud & Associates with the intention of being positioned in such a way as to fill many companies' needs.
When asked what was the most difficult part of starting his own search firm, Steve pondered and then replied, "Getting accustomed to having to continually reinforce and be proactive in keeping my networks up and always selling my services. When you say you are VP at Sony, doors open instantly. I could leave a voicemail and get a call back immediately. It is difficult to keep the network hot. " He is using the degrees of separation concept as he continues to speak with those he knows and those that know people he knows. A non-virtual LinkedIn, if you will. How did he get the word out about his change and new business launch? "LinkedIn helped tremendously and I wrote a press release, had it proofed and sent out by NPR ."
Relaying what many small business owners feel, Steve offers a personal experience, "This is very important for a lot of people transitioning to their own thing. The social aspect of being on your can be very difficult. When you work with a corporation, you become very accustomed to the social side. " It's all that darn alone time - many of us experience this. "You can force communications that drive you to do better."
The future is bright as Steve looks forward to having a small number of very close clients that he can assist in growing their business. That doesn't mean constantly be working on open reqs but cultivating close relationships where clients are free to pick up the phone and say, "We are thinking about this..." and then helping them through that. "Sort of an early-stage recruitment arm for smaller companies. This won't generate revenue now, but when they are ready, I will be there to take their call. I was there for them through the tough times."
Steve brings his cumulative experience to a conference table and telephone. He gets it. The marriage of client and search firm, the loyalty that is established - it pays off in the long run. The best way to do that? Match your services to the client's business objectives and not in a billable way. "Helping them helps you. Also, you have to know their business, what is going on in that space; you can't just be an expert in recruiting. You bump into people on the soccer field or in a grocery store - they start talking about what they do and you can tuck it away for later."
I want to shop where he shops.…