If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by…
In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails. And sales will immediately show the success or…
Do you ever sit down at your desk in the morning and think to yourself, ‘What am I doing here? I don’t belong in this job. Am I a fraud?’?
Well, if you do, you’ll be glad to know that…
Good morning. Have you catch our editions of the TLS Continuum Toolbox Newsletter over the past two weeks? In this last of the installments of the series I want to address the elephant in the…
A significant percentage of people involved with screening and selecting job candidates fancy themselves detectives, mind-readers, psychics and psychologists. They’re almost always willing to…
Whether we like it or not, emotions have a huge impact on today's business. From the stressed out co-worker, to the customer's emotionally based purchase of, or not purchasing of, your…
Whether you admit it publicly or not, you probably have superstitions - most people swear by them. They’re…
I was born in 1967. From my earliest of days, I remember being competitive. I…
Reid Klion is Chief Science Officer of pan. Involved with pan since its founding in 2000, he provides psychometric…
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