Search Results - Trading Common

Comment on: Topic 'White Paper or White Lie?': eight year span in my life when I was working to help get a friends company off the ground..we had a line of products that solved fuel and equipment cost issues for diesel powered fleets..among those products was a line of lubricants that extended the life of hydraulic systems..so. one paper I wrote discussed problems with hydraulic systems, why they had these problems, and why the expensive products they were buying in an effort to solve these issues weren't working...I then brought up our solution, and discussed one of our many successful client stories. I sent the paper to our distributors, and one of them landed a contract for our hydraulic fluid, with a BIG construction firm in the carolinas. Now to be clear, i researched the heck out of every one of my assertions, and demonstrated my grasp of the issues..I also had a different paper on industrial lubricants published by a steel industry trade association before I wrote this paper, AND my products worked, so I was unassailable from a technical standpoint, and ethical from a solution standpoint. I also wrote a bunch more white papers that taught fleet managers things they needed to know from a fuels and emissions standpoint, and again, everything was researched five ways to sunday before I released them. thing was, like recruiting, the common perception of our products was that we were a commodity..and the way to change that perception ( in my view) is to educate the prospects and get them thinking. We functioned like nothing else ( we were literally 20 years ahead of our time ) but we had to elevate the discussion to a place our competitors feared to tread, and as the senior tech officer, i did that with white papers. You mentioned permission based marketing..a white paper is just that..the only obligation on the part of the prospect is to read the thing, and if it's pertinent, he will.. if it matches his vision, or answers a question, he'll pick up the phone.. you aren't tricking anyone, honest.. you know a lot about recruiting, and you know about your company's offerings, right? just put the two together, and solve someones problems. if you want to see the stuff I wrote, shoot me a PM with an email, I can let you check it out. T…; Added by Thomas Patrick Chuna at 7:51pm on September 10, 2010

Blog Post: Country Cultivation - The Importance of Education Availability For Migrants: According to the United Nations, along with food and clean water, education is one of the trinity of basic human rights. It is so central and necessary to our development that we…; Added by Tonisha Parra at 5:46am on April 26, 2017

Blog Post: Size matters in China.: Well, it matters, but with the right technique you can make up for a lack of size in many cases if client is willing…

The prevailing market wisdom is that the best candidates will…; Added by Brian Fenerty at 10:25pm on May 4, 2008

Blog Post: Recruiting a Candidate with Ruby (not slippers): These days, everybody is looking for candidates with Ruby programming experience. But if you are a Recruiter or Sourcer who doesn't understand what Ruby is and the many different…; Added by Mark Tortorici at 9:00pm on May 26, 2014

Blog Post: 5 Ways Artificial Intelligence Will Transform Recruitment Practices: Added by Betty Lockwood at 6:14am on November 27, 2019

Blog Post: Hitting The Target: Using Professional Associations To Create A Staffing Competitive Advantage: Part II: Hitting the Target with Professional Associations in Recruiting/Staffing is a…; Added by Mike Rasmussen at 10:46am on September 30, 2016

Blog Post: Top 5 Creative Ways to Recognise and Reward Employees

This year has been no easy ride for…

Added by Caitlin Purvis at 5:23am on November 6, 2020

Blog Post: 6 Tips for Sending Better Recruiting E-Mails: Added by Dean Da Costa at 1:15pm on January 7, 2014

Blog Post: Impact sourcing can help tackle unemployment while providing a competitive advantage for businesses: DURBAN – With South Africa reeling from the news of it’s official unemployment rate soaring to 34,9%, and 46,6% if those who have given up looking for a job…; Added by Vanessa at 9:14am on January 26, 2022

Blog Post: How to follow up after the telephone interview: In today’s economy, there are a lot of people applying for the few jobs available. I know this because I’m one of the people doing the applying.

My question is: How long should I wait…; Added by Eric Raynard at 6:27pm on March 7, 2010