thousands of candidates over the use of video in talent attraction. Here's what they tell me is most important:
It has to be authentic. Top candidates can smell a corporate marketing video coming from a mile away, and will not watch it.
The video should not be more than 2 minutes, maybe 2.5 minutes at most. (This one is way over that)
It's best to feature people that are actually involved in the process: hiring manager, co-workers, etc.
Here is a talent attraction video that got over 15K views on the description itself, 90K views via embedded video player, and was tweeted out nearly 200 times. It also got two top people hired. If you're interested in using video for recruiting, this is likely a better example.
I can appreciate folks looking to be funny, and there is a place for it in the company video library. However, when it comes to getting a passive candidate's interest you should err to being authentic every time.…