All too often brands, celebrities and employers use the social web to pump out content, and race to grow fan numbers, with little regard to the true needs of their target audiences. This week my…

Creating a Facebook Career Page is a big step toward optimizing your social recruitment strategy, but what’s next? Now you need to build and engage the talent community that could potentially…

Rich Peterson told government recruiters that broadcast advertising allows employers to create a greater sense of reality, immediacy and enthusiasm through sight, sound, and or motion.  It…

Once upon a time, brands were created, as we can say, "once and for all." Companies have existed unchanged for many years, and it was believed that any changes…

The second prerequisite for building a talent community is mapping the passionate affinity group to its counterparts outside your organization.  If an external community or an unassembled…