Modern day consumers value transparency as their number one motive for choosing to do business with companies. Over the past few years, there has been rising concern surrounding the topic of…
Makes a lot of sense and this should apply to Social Recruiting as well. People don't join groups or pages to be part of some Brand community that they love (CEO's love to believe that), its more…
Building customer loyalty is an important aspect to any business. In fact, in many instances loyal customers are worth their weight in gold compared to new consumers. However, retaining those…
Just a little point to worry about for a Monday….All of this talk of consumer borrowing being up a ton in November doesn’t sound like a good thing to me. Most of what I’ve seen on…
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