Search Results - copywriting

Rich

Blog Post: Career Outlook For Virtual Assistants

by Chuck Breckenridge | January 21, 2018

career outook

Industry career…

Added by BreckAdmin at 8:20pm on January 21, 2018

Blog Post: Beta Testers Wanted: Social Media Expert 14.0: For the last several months, Copywrite, Ink. has been working with a former Cognitive Autoheuristic Distributed-Intelligence Entity (CADIE)…; Added by Rich at 3:23pm on April 1, 2009

Blog Post: You Can Change The World In 90 Days Or Less.: BlogCatalog.com, the premier social network for bloggers, has launched BloggersUnite.org, a new social network that allows members to submit nonprofit…; Added by Rich at 2:47pm on March 4, 2009

Blog Post: We have expanded

At last a new project has finally came to fruition !

In the corridors of power ( i.e outside my office door !) , there had been discussion of opening a new division of my…

Added by tom at 7:31am on February 2, 2008

Blog Post: Win $250 For Charity: We're always looking for ways to demonstrate the positive power of social media. And this time we found it on BlogCatalog.com. BlogCatalog members have designated Sept. 27 as…; Added by Rich at 2:00pm on September 18, 2007

Blog Post: Words Matter: Recruitment Copywriting 101: If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by…; Added by Eric Putkonen at 9:07am on February 28, 2017

Comment on: Blog Post 'The Customer Is Always Right?': o give them a proposal for a marketing plan if they were hired. The CPA analogy doesn't quite work because although there can be some "creativity" in accounting there are set rules and regs that have to be followed but even in the accounting industry it is not unusual for a client to take past years tax returns and current numbers to a CPA firm, ask them to review all of the above and give them an estimate on doing their work and if they feel that they can save the client any money on taxes. All of that done before an engagement letter is signed. As to a marketing plan by your candidate. If she did propose a marketing plan it could be done barebones as to ideas without a lot of detail but even if it were proposed in detail the product of her work would be protected by copywrite, just as asking a web site designer to design a web site, if it were not accepted and paid for but was later used , one letter from an attorney would require payment for the use of copywrite material. Advertising agencies and advertising professionals often offer full campaign ideas and "spec"commercials that are produced by the agency at their expense to land the client. If the client uses their work product they agree in advance to pay for it. All your candidate needed to do was to do the marketing plan and present it along with an agreement that if she were not hired the company agreed to pay her at a certain rate for the use of her work product. So perhaps a request that might have been made by your client with the understanding that if they used any of her work product she would be paid if not hired and maybe not a crossing of the line of ethics.…; Added by Sandra McCartt at 3:04pm on December 21, 2010

Blog Post: A Recruiting Website Refresh May Be Right for You