in North Carolina we have a two sport athlete named Russell Wilson who is the quarterback for the NC State football team and a middle infielder for the baseball team. He just signed a 7 digit deal to play baseball, but would have been a pro football prospect if he wanted to. He is big, he is fast, has a great arm, he is strong and he makes great decisions under pressure. His kind of talent succeeds in just about any sport. Sabermetrics I think is usefull for folks like Billy Bean to determine the starting 9 on the big team, but at the level I often work, we look at fundamentals to determine who is going to be drafted.…
Added by James Todd at 1:35pm on November 18, 2010
onals who don't know you personally or even professionally.
Imagine you finding a job ad placed a recruiter using his/her own name. Your first instinct may be to determine what organization that recruiter works for, so you're back to trusting a company name until you develop a relationship with a person from that company. Then on, it's person to person.
Thus, getting your company's name out there serves a good purpose. Building a brand/name/goodwill is very important. Chief among the reasons is to use 'it' to attract people to your personal 'brand' (if I may call it that).
Humans still (largely) tend to prefer associating professionals with a set of values/attributes/qualities belonging to a tribe (company) to determine whether they should even bother working with them.
Just a thought.…