his exhaustive "best of the week" collections. His blog here on RBC is an inventory of the great posts that top the site each day.
Ami is widely known for content density (he's really smart), link mania (his stuff is heavily annotated with really useful pointers). a dry, self-deprecating sense of humor (bless Mother for that), limitless intensity (at last count, seven observable blogs), passion and dogged persistence. He has been in and around the recruiting industry since before the first sailor was shanghaied. He recently won the Recruiting Animal's 2008 award for Recruitosphere Excellence. It sits on his trophy shelf alongside his Mikey’s Monkey Award from 2006.
These days, Ami is turning the world upside down with his humbly named Brown Bag Recruiter program. The innocuously titled webinars are the gateway to Recruiting mastery. Like a bottle of Absinthe, the seminars are deliciously mind expanding. Ami has discovered an enormous cache of riches and is busily trying to give them away to any recruiter who wants them.
Ami's webinars show you how to crack the code. Using Google accounts and Google toolkits, the programs teach recruiters to construct astonishingly rich and complex resume databases. Rather than focusing on hitting a home run like some search seminars, Ami teaches the virtue of looking ahead. Building an arsenal of data that can be reused and renewed is the ultimate object of the class.
Here's the upcoming schedule. You'll be glad you made the investment. Each webinar is $45 and lasts a generous hour. The entire series price is $95
Wednesday, February 4, 2pm EST G-Recruiting: A 60-minute Digest (Register)
Tuesday, February 10 2PM EST Search Engine Secrets, Part 1: Customized Candidate Search (Register)
Wednesday, February 11 2PM EST Search Engine Secrets, Part 2: Vertical Search and Sourcing to Profile (Register)
Thursday, February 12 2pm ESTSearch Engine Secrets, Part 3: Purposeful Sourcing to Drive Meaningful Relationships (Register)
Tuesday, February 17 2pm EST Search Engine Secrets: A 60-minute Digest (Register)
Thursday, February 19 2pm EST Search Engine Secrets: A 60-minute Digest (Register)
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In an industry known for indiscriminate and promiscuous linking (Recruiting), Jason Davis has started what might be the Social Software version of the Slow Food movement. "Having Friends", Jason's post on RecruitingBlogs.com is an introduction to introducing ourselves to each other. How you use your networks is a question of what you want and what your network wants. Jason is wrestling with the question of what the network wants. He introduced the "An Hour with...." project to underline the emphasis on intimacy.
As I waded into the deeper relationship mine field, I was handed a number of opportunities. I asked Craig Silverman to spend an hour with me and we're going to do it on the 26th. Wednesday morning, I spent an hour talking with Michael Johnson from avature. It was a great start and we're talking again next week.
My first experience with the power of this idea came from Jerry Albright who posted "Wanna be my friend? It's easy - just call me - 260-347-1715 - let's get real". It's exactly the sort of thing JD was trying to promote. So I called him. We talked for an hour the first time. Into the conversation, it became apparent that he had built a product called Verbal Summary. Ultimately, I asked him to give me a demo. Jerry was so focused on delivering value to recruiters that I had to see what he was talking about. (This video will tell you a little bit more about Verbal Summary)
So, earlier this week, I got on the phone with Jerry for a demo of Verbal Summary. It's a cool tool. At $50/license/month, there are few purchases that will give you a better return on investment. The software does three things really well:
It helps your client (hiring managers) distinguish great potential hires from run of the mill candidates.
It tracks the Resumes you send and the customer's handling of each individual resume.
It brands your product with your logo and identifying information. Resumes are sent as PDF files that can be easily configured to include your branding)
The tool gets its name from its most observable feature. With Verbal Summary, you can easily record, edit and store recordings of interviews and job descriptions. The software makes it easy to create, send, archive, forward and manage audio files. The idea is that hearing a candidate in her own voice will distinguish one resume from another. Jerry says that it is a great value-add for recruiters. The idea is sound (no pub intended).
The second feature, tracking is a fantastic way to get your customer's pulse. Are they opening the emails you send, are they looking at the resume? The dashboard summarizes customer transactions with your products. Until now, the only way to do this has been a cumbersome and very manual process using read receipts in Outlook. With Verbal Summary, you get immediate information when your customer reviews your materials.
Branding and the ownership of data are hot buttons for recruiters. By automatically adding your branding information, Verbal Summary allows you to preserve the value you create while your product travels around the customer. There is enormous comfort (and great risk reduction) associated with knowing that your materials are tagged with your information.
The great thing about Verbal Summary is its focus and simplicity. The tool does three very useful things and doesn't try to be more.
Jerry told me that he'd give RBC members a discount. I think it's a bargain at $50/month. If I were you, I'd get Jerry committed for a long term contract. The service is worth more than he's charging for it and the price is bound to go up.
As I said at the outset, "it's not the shovel, it's the garden." That means that the tool is not as important as what users do with it. Both Verbal Summary and An Hour with.... are great examples of using technology to improve the lives of users.