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Comment on: Blog Post 'A job description isn't a sales tool and never will be.': Performance of ads, postings, and recruiters improves significantly when they speak about the specific problems that will be addressed and solved by the person hired or the specific situations in which the person will themselves immersed. Either way, there is - or should be - an expectation of results. Then it WILL be closer to becoming a sales tool. 2. You don't need to be use a superstar copywriter when you're wordsmithing the truth... see #1. 3. The challenge is that obtaining this info is difficult - hiring managers don't know it, haven't thought about it, etc. - and recruiters typically don't know enough about the job to ask the right questions needed to drill down into the requirements. Recruiting as a whole has yet to get out of the shadow of crappy job descriptions (crappy is a highly technical word used in Recruiterville). Contrary to popular belief by the TPR world (well, and many inside the company too), HMs aren't idiots: They simply aren't accountable for things like recruiting results - anyone hear the phrase "service level agreement"? 4. In the end though, you're left with the reality that most companies are average and their opportunities are boring - imagine if all the companies whose website described themselves as being "a world-class leader in..." actually produced world-class results. Perhaps "boring" is a bit harsh but it fits with the scene I'm painting: Average companies tend to attract average people unless there is a value prop for being part of a real change initiative to improve average. Perfume to pig all you want with copywriting (see #2) but you're still going to obtain average results (okay, even a blind squirrel catches an acorn from time to time). 5. Dave sounds angry about the very small percentage of companies who pollute the river where everyone else swims. Fine - a few people pee in your river. Get over it; this won't change. What about the majority who don't? The job boards serve a purpose and that is about casting a wide net under the correct assumption that you might catch the fish you want. 6. To candidates who want employers to "see" past the words on the resume, nothing personal but you're lazy (BTW and so are the recruiters who don't read the resume in its entirety) - and arrogant. You sound like GenYs to me. Do you know how many of the same resumes we read? It's like snow blindness - help us out a bit. On the other hand, if a representative of the company is treating you poorly, my advice would be to move on to somewhere else; consider them to be like bits of toilet paper following you out from the bathroom - you know where these came from. Nothing is easy folks...…; Added by Steve Levy at 4:31pm on March 16, 2010

Blog Post: Hiring by The Top Military Friendly Employers: Earlier this year GI Jobs Magazine released their list of the …; Added by Ashley Zito Rowe at 10:00am on November 11, 2014

Blog Post: 2015 Industries with the Most Growth: Now that we’re into 2015, we thought we’d compare how demand in the beginning of this year trended compared to the same time last year. We reviewed the top 50 industries with the most demand to…; Added by Ashley Zito Rowe at 10:31am on February 10, 2015

Blog Post: Competing for Talent with the Top Employment Brands

10.20.14 Top Employment Brands

Added by Ashley Zito Rowe at 10:53am on October 21, 2014

Blog Post: Stop believing it's a bear market for recruiting: Financial Times.

These two words should be part of your daily work schedule just as you check your email for resumes or your ATS for candidates.…; Added by Steve Levy at 5:44pm on November 10, 2008

Blog Post: Employers to go jobboard-free?: An HR blogger said something interesting in a recent job boards-are-dying…; Added by Eric Shannon at 10:56am on November 25, 2009

Blog Post: Healthcare Is in Need of Tech Talent: Technology is becoming increasingly important in healthcare. Electronic health records, payment models, consumer health applications, radiology barcoding applications, patient portals (which are…; Added by Ashley Zito Rowe at 11:44am on October 9, 2014

Blog Post: Stimulating the economy and employment: Recruiting is far more than closing a job order that fills someone's ego and wallet; it is more than getting that hiring manager off your back. Recruiters are in a unique space that should enable…; Added by Steve Levy at 11:59am on December 24, 2008

Blog Post: 4 Great Ways to Improve the Design of Your Business