w many calls does it take to reach the decision maker - the person who is in a position to make it happen for you? And one other question - how many calls does it take you to find out who the decison maker(s) is/are? Oh, and sorry - one more (this will be the last!) - what's your favorite tool for finding decision makers?
One respondent answererd:
LinkedIN is the favorite tool, by far. In fact, I seldom have to look elsewhere for the name of a decision maker. Even if the right title isn't on LinkedIn I'll message someone at the firm and say, "I'm probably talking to the wrong person - who should I reach out to? I virtually never have to make a phone call to find the name of the decision maker.
When I actually reach out to the decision maker and get voice mail I leave the message that I know they are very busy and for their convenience I'm going to respond with an email as well, if they find that easier. I then use the subject line Follow Up to Voice Mail. I include a lot more details in the email and ask when we can talk. Easily 90 percent of those I reach out to respond by email instead of phone. And the percent that do respond is very high.…