y hard to look at a person that has taken real estate school and wants to be a real estate agent and tell them its a great time to be in real estate. I did put quite a few on hold last year to come into the industry this year. I have kept in contact with them and kept them in the loop about what is going on in our industry. I have found I am more of a career councilor now, I have to help potential agents see how they can be successful and profitable. I think one of the keys to successful recruiting is to be flexible and change with what is going on in the world. Change is a good thing.…
amp; Expo 2009 (www.onrec.com/conferences) on November 3-4. The Expo, widely regarded as the “must attend” online recruitment event, will be held at the Donald E. Stephens Convention Center in Chicago from November 3-4, 2009.
Emerging from last year’s success, Onrec.com EXPO 2009 will bring together delegates and exhibitors involved in online recruitment from around the world to share their common interests, provide a business-driven networking environment, and stimulate discussion, debate, and beneficial partnerships. The conference is the world’s leading information resource for Human Resource professionals and recruiters using the Internet to recruit and is the only global gathering of online recruiting leaders and game-changing technologies.
Wendy’s recognition as an expert in recruiting and training will provide a great opportunity for those attending to learn more about changing supply and demand. Wendy joins a list of more than 40 expert speakers on Onrec’s prestigious line up.
Changing Supply and Demand: Lessons Learned From the Real Estate Industry
From 2001 to 2006 the number of realtors in the U.S. increased by more than 40% to just over 1.3 million. The market was strong and everyone wanted to be a real estate agent. Those responsible for recruiting new agents to the business were enjoying ample supply. Then things started to change. Stats from 2007 reported a modest drop. By 2008, there was a 10% decline in licenses across the country; and the numbers have continued to drop through the first quarter of 2009. Today, recruiting for the real estate industry is arguably one of the toughest jobs out there.
This critical session, offers “in-the-trenches” insight that will help not only recruiters in the realtor industry adapt to a change in trends, but HR and talent management professionals across other industries, as well.
• The reasons why “recruiting” has ceased to work and how this might apply to your specific industry
• Why company culture is the single most important talent attraction tool you have
• How to use different personas to attract generational talent
• Virtual talent attraction ideas
Since October 2007, Wendy Forsythe has been serving as Vice President of Broker Services and Product Development for Better Homes and Gardens Real Estate LLC. There, she is responsible for developing and delivering the sales, recruiting and productivity tools for the Better Homes and Gardens® Real Estate network. She also creates and manages the service relationships between the brand and its network members.
Previously, Wendy served as Vice President of Sales Services for Toronto-based Royal LePage Real Estate Services, Ltd. where she worked to develop and introduce an extensive suite of productivity programs. She also managed the ongoing development of office training, and recruiting and retention programs for the national, 13,000-member real estate franchise network. During her tenure at Royal LePage, Wendy developed and deployed several technology platforms including a national recruiting Web site and an online lead generation business tool.
A recognized expert in recruiting and training real estate professionals, Wendy has traveled extensively across the United States and Canada to conduct seminars and participate in speaking engagements at industry events. Wendy is a National Association of REALTORS® Senior Real Estate Specialist (SRES) certified instructor and has served in a variety of executive leadership roles on local real estate boards. She graduated from Acadia University in Nova Scotia, with a Bachelor of Business Administration, specializing in Marketing and Human Resources.
The Onrec.com Online Recruitment Conference & Expo 2009, will be hosted by both recruiting powerhouses Kennedy Information and Onrec. For more information visit
For other Onrec session topics visit http://www.onrec.com/conferences/031109/topics.html.
For more information on all of the speakers participating at this event visit http://www.onrec.com/conferences/031109/speakers.html.
For more information on The Onrec.com Online Recruitment Conference & Expo 2009, contact RD Whitney at email@example.com or go to www.onrec.com/Expo2009.…