A few weeks ago I was talking with Akvile, the head of a mega department store, about the…
Last week I wrote a post talking about how candidates need to help…
As we enter the new year, it’s clear that companies are increasingly turning to digital marketing to promote their products. In fact, according to a recent Gartner’s CMO Spend Report,…
Buyers expect salespeople to vomit details all over them, making this expectation a huge opportunity. Practitioners of buyer-centric selling engage prospects and clients in highly collaborative…
When it comes to recruiting, business professionals often speak in terms of “selling the job” to prospective candidates. It is true that effectively recruiting involves somewhat of a sales…
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