Search Results - short article

Blog Post: Hike Group Chat - How do you handle “Infant Mortality” in your Organisations?: At Sourcing Adda we constantly encourage our members to actively participate in the activities we conduct with the Hike Group Chat being one of the many activities we conduct. The Hike Group Chat…; Added by Sourcing Adda at 8:21am on October 23, 2015

Comment on: Blog Post 'Simply The Best?...What Makes a Great Recruiter': nth. Even as an agency owner, I would want to lead from the front, so that my instructions to my recruiters had more credibility. Judging the best recruiter can depend entirely upon your perspective, whether you are the employer, candidate, agency owner or a colleague. As an agency owner, my focus was primarily on the size and consistency of the fees, but I'd also be keen to see new clients acquired, new sectors established, and exclusivity secured with customers. I much preferred a recruiter who billed consistently to one who interspersed blank months with enormous fees. These recruiters would often also be a drain on office morale too. In footballing terms, it's just not enough though to play expansive entertaining football, if you're stuck in the relegation zone. Winning is much more important than losing with style. Value is the key word I consider. How much extra value (short and long term) is this recruiter adding to my firm? Modern networks have added to the ways in which a recruiter can show their worth, but the bottom line remains the same.…; Added by Stephen ODonnell at 9:25am on April 16, 2010

Comment on: Blog Post 'The Black Hole of Recruitment - The Applicant Tracking System': mmented that, when resumes of current incumbents for some position had been fed into an ATS, they did not even show on the radar. What is missing is any sort of evidence that using an ATS results in applicant selections that are even as good as would result from a manual process, let alone better! I have to admit that I'm troubled by the focus of some comments, re: serial applicants... Should the system be driven by the need to select qualified applicants to interview, or should it be driven by the personal preferences of the staff running the system? Where there is no conflict between the two goals, fine. But finding the golden nuggets has to be a priority. As a former programmer, I agree that it should be easy for the ATS to let you know that your resume has been considered. Personally, I would like to also know what the system looked for and where I fell short-- Not to contest the decision, but to build a better resume. Thanks for the article! I think recruiters, and in particular HR departments, need to think more about these issues.…; Added by Paul Hanchett at 1:12pm on June 29, 2010

Comment on: Topic 'Future visions': k. http://www.nytimes.com/magazine/ Excellent piece on how the big and small banks who took on risks misread or misused the widely accepted method of risk assessment, a mathmatical formulation called VaR, or Value at Risk. What the article appropriately points out is that this formula could not predict what is called a Black Swan event -- where the risk assessment calculations were based on issues/factors that were not able to account for the current events. So as the big boys at Merrill and Bear Sterns pushed for more risks (which equated to more profits) they relied on a faulty risk assessment tool, or at least that is the claim of some analysts. Hence their current quagmire. I think we need to take a deep breath and approach how each of respond to this challenges with some common sense, although I realize that common sense in forecasting the short to mid-term economic coniditions may be the world's great oxymoron (right after country music). l think the best leaders will take steps to look at performance and profits, not head county or some arbritary expense target that may allow the short-term profits to look better but could hamper the company's ability over the longer term. I think there is a time when taking losses based on a prudent risk assessment, using P&L for service lines is acceptable, or even preferred, as a management strategy. We are encouraging clients to lookat the quality of their executive team and use this crisis to cut the so-so performers, and recruit stronger leaders. We also will emphasize our consulting services, helping clients to strengthen their internal recruitment and employment processes for those positions we do not cover. This would include setting standards for outsourcing firms in terms of their placement and client satisfaction guarantees. A crsis is a terrible thing to waste. I am concerned but at this point I am not OVERLY concerned. Focus, hard work and innovation will carry us through, I believe.…; Added by John G. Self at 12:21pm on January 4, 2009

Blog Post: Contingent Workforce: What is it? Pros & Cons, Trends: Covid has had major repercussions on businesses in the US and has impacted the way companies hire workers. During this time, the growth in the contingent workforce has been astonishing. In…; Added by Phil Strazzulla at 7:17am on October 23, 2022

Blog Post: Contingent Workforce: What is it? Pros & Cons, Trends: Covid has had major repercussions on businesses in the US and has impacted the way companies hire workers. During this time, the growth in the contingent workforce has been astonishing. In…; Added by Phil Strazzulla at 7:16am on October 23, 2022

Topic: Why you should increase your marketing and advertising budgets in a recession: As the CEO of my own organization, Vipe, I am lucky enough to have both the responsibility and opportunity to report to my own board and investors. Many recruiters I have met and gotten to know do not have this opportunity, yet at the end of the day, recruitment is not a hobby or a job, but a business. I believe our interests in running successful businesses are aligned, and I hope I can be of help with my column. Why you should increase your marketing and advertising budgets in a recession. Why on earth should you increase costs during a recession? There are several reasons, but the bottom line is twofold: First, there are 2 keys to running any business, maintaining and growing a revenue stream, and minimizing the costs you have. With news of the recession flooding our sensory input from the media, many people have been instilled with a fear that only allows them to focus on cutting costs. Yes, it is important to review your costs and minimize them, but simply cutting costs does not provide sustainability. You must also figure out how to maintain and potentially even grow the amount of money you are bringing in the front door. In a recession, that becomes easier said than done, which brings me to my second point. You need to increase your advertising and marketing budgets because your competition already is. Many very large organizations have already begun pumping a significant amount of dollars into marketing. Two weeks ago I was called by a Hilton telesales representative who was trying to convince me to book a trip, any trip, in the next 12 months. I have never been contacted by Hilton before. I was also chatting with the VP of a national staffing company last week who mentioned that he observes with the number of job orders available in the marketplace reduced, the clients supplying the orders are being bombarded by recruiters. How does he and how should you react to this phenomenon in the market? Get creative. Spend the time to brainstorm how you might be able to not only reach more prospects (we are all in sales and know how the numbers game is played), but stand out and impress them. Split your time between coming up with ideas and researching what tools exist in the marketplace that might help you. Three things to keep in mind when considering a marketing tool / program are: 1. What will get you the best bang for your buck? A rule of thumb for marketing is to shoot for a 10x return on what you spend for any particular program. 2. What will get you in front of an audience you don't already have access to? How can you get someone who hasn't listened to you before, to pay attention to your "pitch?" 3. How can you make the most of your existing contacts? In addition to trying to grow new business, it is imperative to not lose the business you already have. Consider how you can remind your existing customers that YOU are the service provider of choice. In the News There have been a few notable articles published in the last few weeks that if you haven't read already, might give you a perspective and provide you with ideas for how to successfully grow your revenue through marketing. 1. Monday of this week, the Wall Street Journal published an article titled "Ads to Go Leaner, Meaner in '09. Expect Shorter Spots, Video as Marketers Cut Glitz and Grow Combative." This was a great article that discussed how professional marketers are reacting to the recession and also listed key trends that will be seen this year including, ads that are "short are sweet," an explosion of video, and a lot of red (apparently red is the new color, replacing orange). 2. On December 15th, the Wall Street Journal published an article titled "The Secrets of Marketing in a Web 2.0 World." I think the title is fairly self explanatory. 3. Kevin Wheeler, a guru on human capital acquisition and development, posted an article on December 18th on ERE.net titled "Video is about to become King - Are You Ready?" with a section devoted to how video can help your Branding and Position promotion. In this section he talks about how "KPMG, Starbucks and Nike all incorporate at least one video on their careers’ homepage." 4. McKinsey published an article in December titled, "The downturn's new rules for marketers" (a great article and the subscription is free) with a self explanatory title. One notable comment made was a suggestion that "New communications vehicles such as the Internet, social networking, and mobile devices are gaining scale and delivering effective results." Solutions Here is a short list of a few solutions out there that you should consider as options to help you spread your brand awareness, generate leads and most importantly - close more deals! Video - Kevin Wheeler mentioned 3 companies in his article about Video that provide solutions for "Branding and Position promotion" 1. C-Looks - Clooks offers complete web-based video and software applications for e-recruitment. From recruitment right up to the presentation of one or more candidates to internal or external colleagues or customers. 2. RecruiTV - RecruiTV is a cost effective way to not just tell but show potential candidates what your company is all about. 3. Vipe (www.vipepower.com) - Vipe provides video marketing solutions allowing you to land more job orders, attract and retain top talent, and accelerate your placement process. Radio - When I was at the California Staffing Professionals owner's only retreat back in October of 2008, Linda Carchidi of JFC Staffing Associates gave a marketing talk and one of the ideas she mentioned that caught my attention was to utilize the radio for marketing. If you choose days like Sunday, Monday or Tuesday and you are not competing with night clubs during the the weekends, you can actually negotiate very reasonable deals. Timing The last thing to consider is when you should take action. Timing is important. Increasing marketing presence in response to competition is obviously not as efficient nor effective as being the innovator. Now is the time to make these changes. If you can survive through this recession, your recruiting business will be poised for significant success when things turn around. So hang in there and spend some time considering how you can get creative in marketing your brand, generating leads, and bringing in cash. Thanks and I hope this was helpful! I'll be writing a weekly column so stay tuned. If you have any questions, please don't hesitate to shoot me a message (and if you aren't my friend on RBC yet, let's change that!) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Adam is the CEO of Vipe (www.vipepower.com). Vipe provides a B2B video marketing solution to the recruiting industry enabling recruiters to easily create, manage and distribute high-impact, short, video mail messages to enhance customer communications and drive increased sales.…; Added by Adam Peterson at 3:19am on January 6, 2009

Blog Post: Candidates Experience Discrimination After Just One Month Unemployed: What does a worker who has only been out of work for a month have in common with one who has been unemployed for six months to a year? It appears they are both just as likely to be rejected for…; Added by Debbie Fledderjohann at 1:21pm on August 7, 2012

Blog Post: Recruitment Marketing Articles of the Week 12.4.10 to 12.10.10: Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be…; Added by Chris Brablc at 3:42pm on December 10, 2010

Blog Post: 5 Best Recruitment Marketing Articles of the Week 3.17.12 to 3.23.12: Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting…; Added by Chris Brablc at 11:13am on March 23, 2012