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Blog Post: 10 Reasons Why Now is Still A Great Time To Be A Recruiter

There may be times where one looks at the big picture and wonders,…

Added by Mike Rasmussen at 11:27am on September 27, 2016

Blog Post: Elevate 2015 - The World's Largest HR Virtual Summit - Roundup (Part 2)

Hello, readers!

Elevate 2015 Roundup – Part 2 is here! Again, if you do not know, Elevate 2015 is the world’s largest virtual…

Added by Rakuna at 1:46pm on December 1, 2015

Blog Post: #HireFriday is For Candidates! But, Recruiters Will Most Certainly Benefit.: Added by Margo Rose at 1:21pm on March 1, 2010

Topic: Why you should increase your marketing and advertising budgets in a recession: As the CEO of my own organization, Vipe, I am lucky enough to have both the responsibility and opportunity to report to my own board and investors. Many recruiters I have met and gotten to know do not have this opportunity, yet at the end of the day, recruitment is not a hobby or a job, but a business. I believe our interests in running successful businesses are aligned, and I hope I can be of help with my column. Why you should increase your marketing and advertising budgets in a recession. Why on earth should you increase costs during a recession? There are several reasons, but the bottom line is twofold: First, there are 2 keys to running any business, maintaining and growing a revenue stream, and minimizing the costs you have. With news of the recession flooding our sensory input from the media, many people have been instilled with a fear that only allows them to focus on cutting costs. Yes, it is important to review your costs and minimize them, but simply cutting costs does not provide sustainability. You must also figure out how to maintain and potentially even grow the amount of money you are bringing in the front door. In a recession, that becomes easier said than done, which brings me to my second point. You need to increase your advertising and marketing budgets because your competition already is. Many very large organizations have already begun pumping a significant amount of dollars into marketing. Two weeks ago I was called by a Hilton telesales representative who was trying to convince me to book a trip, any trip, in the next 12 months. I have never been contacted by Hilton before. I was also chatting with the VP of a national staffing company last week who mentioned that he observes with the number of job orders available in the marketplace reduced, the clients supplying the orders are being bombarded by recruiters. How does he and how should you react to this phenomenon in the market? Get creative. Spend the time to brainstorm how you might be able to not only reach more prospects (we are all in sales and know how the numbers game is played), but stand out and impress them. Split your time between coming up with ideas and researching what tools exist in the marketplace that might help you. Three things to keep in mind when considering a marketing tool / program are: 1. What will get you the best bang for your buck? A rule of thumb for marketing is to shoot for a 10x return on what you spend for any particular program. 2. What will get you in front of an audience you don't already have access to? How can you get someone who hasn't listened to you before, to pay attention to your "pitch?" 3. How can you make the most of your existing contacts? In addition to trying to grow new business, it is imperative to not lose the business you already have. Consider how you can remind your existing customers that YOU are the service provider of choice. In the News There have been a few notable articles published in the last few weeks that if you haven't read already, might give you a perspective and provide you with ideas for how to successfully grow your revenue through marketing. 1. Monday of this week, the Wall Street Journal published an article titled "Ads to Go Leaner, Meaner in '09. Expect Shorter Spots, Video as Marketers Cut Glitz and Grow Combative." This was a great article that discussed how professional marketers are reacting to the recession and also listed key trends that will be seen this year including, ads that are "short are sweet," an explosion of video, and a lot of red (apparently red is the new color, replacing orange). 2. On December 15th, the Wall Street Journal published an article titled "The Secrets of Marketing in a Web 2.0 World." I think the title is fairly self explanatory. 3. Kevin Wheeler, a guru on human capital acquisition and development, posted an article on December 18th on ERE.net titled "Video is about to become King - Are You Ready?" with a section devoted to how video can help your Branding and Position promotion. In this section he talks about how "KPMG, Starbucks and Nike all incorporate at least one video on their careers’ homepage." 4. McKinsey published an article in December titled, "The downturn's new rules for marketers" (a great article and the subscription is free) with a self explanatory title. One notable comment made was a suggestion that "New communications vehicles such as the Internet, social networking, and mobile devices are gaining scale and delivering effective results." Solutions Here is a short list of a few solutions out there that you should consider as options to help you spread your brand awareness, generate leads and most importantly - close more deals! Video - Kevin Wheeler mentioned 3 companies in his article about Video that provide solutions for "Branding and Position promotion" 1. C-Looks - Clooks offers complete web-based video and software applications for e-recruitment. From recruitment right up to the presentation of one or more candidates to internal or external colleagues or customers. 2. RecruiTV - RecruiTV is a cost effective way to not just tell but show potential candidates what your company is all about. 3. Vipe (www.vipepower.com) - Vipe provides video marketing solutions allowing you to land more job orders, attract and retain top talent, and accelerate your placement process. Radio - When I was at the California Staffing Professionals owner's only retreat back in October of 2008, Linda Carchidi of JFC Staffing Associates gave a marketing talk and one of the ideas she mentioned that caught my attention was to utilize the radio for marketing. If you choose days like Sunday, Monday or Tuesday and you are not competing with night clubs during the the weekends, you can actually negotiate very reasonable deals. Timing The last thing to consider is when you should take action. Timing is important. Increasing marketing presence in response to competition is obviously not as efficient nor effective as being the innovator. Now is the time to make these changes. If you can survive through this recession, your recruiting business will be poised for significant success when things turn around. So hang in there and spend some time considering how you can get creative in marketing your brand, generating leads, and bringing in cash. Thanks and I hope this was helpful! I'll be writing a weekly column so stay tuned. If you have any questions, please don't hesitate to shoot me a message (and if you aren't my friend on RBC yet, let's change that!) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Adam is the CEO of Vipe (www.vipepower.com). Vipe provides a B2B video marketing solution to the recruiting industry enabling recruiters to easily create, manage and distribute high-impact, short, video mail messages to enhance customer communications and drive increased sales.…; Added by Adam Peterson at 3:19am on January 6, 2009

Topic: Dave Mendoza Reveals "The Dark Side of RecruiterEarth: When Funny Is Actually Spite": tory behind its formulation and its intent is anything but funny. I waited a couple of days to let this this situation and its implications 'sink in' to properly address all the issues involved. Today I will make an attempt to remove any ambiguity on where I stand on the video, its creators, Chris Lavois - a public figure in our industry. It started as a 'gag reel' to loosen up for a more serious video about an entirely different topic matter. I requested, and I was promised, - without any ambiguity - that this video would not be produced nor aired at any time. In emails to date, this has been confirmed by Chris LaVoie, a Recruite earth Co-Founder, that he fully understood that it was never my intent to have this video shared with the general public. You may be asking yourself why it matters, "It was funny Dave, why the issue?" The video you may have seen was originally taped in November at Kennedy Expo four months ago. I was given no expectation that the material would be aired, I was not informed of the video by Recruiter Earth, nor did the video even give credit to RecruitingBlogs.com nor Jason Davis. Above all, I want to inform Recruiter Earth's membership that the video you saw was edited entirely out of context, of which none of this material should have been on aired. Chris LaVoie and Recruiter Earth never had legal rights to make it available to the public and overall it wasn't a funny situation. Overall it was an abuse of trust. The video was made to look like a comedy at the expense of my friend Jason Davis and though it is a funny Video, RecruiterEarth's intent was not meant for comedy and I'll explain why. Let me give you a bit of background on the process that led to this seemingly, lighthearted video: This past September, Recruitfest, Toronto, was produced by Recruitingblogs.com and a cocktail party was hosted at the home of Jason Davis. Being one to enjoy "Where are they now" Baby pics I took a photo as a prank on my friend, Jason Davis, on my iphone of a picture frame. A month later on Halloween when Jason asked me who I was pretending to be for the holiday, I told him I was going as "him" - he was puzzled but a few hours later I used the little boy picture as my own profile photo for the day. The initial intent on my part was that of an innocent prank, a shenanigan, - but It was poorly executed and the impact was something I could not have expected 4 months later and has been a matter of personal regret. As a partner of RecruitingBlogs.com, I know first hand that decisions to ban members are never easy. Over the last several months Chris LaVoie has been an active participant on RecruitingBlogs.com but instead of being active by adding content and participating in the ongoing conversations about recruiting, Chris would use RecruitingBlogs.com in order to promote RecruiterEarth in a way we like to call 'Predatorial' networking. His behavior was that of someone whose sole purpose was to attract RecruitingBlogs.com membership to his own, with the intention of selling products to them. You see I am the first to tell you that Recruiter Earth is slick, just like its leadership. The word "slick" is defined by Webster's dictionary, however, as "deftly executed and having surface appeal or sophistication, but shallow or glib in content; polished but superficial." The look and feel is that of a Vodka ad in GQ magazine - and it feels that way because it is indeed utilizing its membership information to continually promote its Red and Black book of passive candidates, among other products. We at RecruitingBlogs.com spent at least two months determining whether to ban Chris Lavoie from RecruitingBlogs.com, and once he was banned - he shot back at jason by banning JD AND then manipulating my gag reel - with Recruiter Earth going out of their way to make it look like it was through my own consent. It is no coincidence, that four months after that video was shot that it would appear without warning or notification just as he was being banned himself from RecruitingBlogs.com. The video was produced to spite Jason Davis, myself and RecruitingBlogs.com because he was removed by our community for his lack of respect. The timeline and the lack of consent is consistent with this conclusion. The fact that Chris LaVoie continued to air the video after informing me he would remove it merely confirms this understanding. As much as i would like to take credit for being funny, this was a concerted effort to have as many people see this as possible and completely taken out of context. The more I learned about the timeline of actions leading up to the video being posted, the more I understood it was no coincidence. It was Chris LaVoie's way of giving a middle finger to RecruitingBlogs.com after he was banned. I am absolutely appalled. I always found Chris to be a personable sort of guy, the kind you can crack a joke with down the hall of a conference, but interestingly enough Chris was always fond of closing a conversation with "Let me know when you're ready to join the "Dark Side." I certainly saw the site's underbelly this past weekend and over the last several months hitting our membership to join his own site. What is more interesting is that Chris repeated this refrain right as I was about to hang up the phone telling him to take the video down. It speaks volumes that Chris would view himself and Recruiter Earth in this manner. It is easy to contrast the healthy ecosystem as reflected by Recruitingblogs.com - a community whose membership can be secure without fear that their private membership data will not be sold to vendors, and whose leadership works to benefit its membership with transparency and worthy, user generated content without the hollywood glitz. This description is decidedly contrary to that of Recruiter Earth, whose membership is availed to vendors, a constant stream of vendor related spam, and whose leadership can often be found lurking from profile to profile promoting a competing site and its products and spamming its membershp via email. It is a depiction Chris LaVoie thinks is funny, or perhaps a freudrian slip of the tongue of how he views his practices as compared with that of our own at RecruitingBlogs.com. It is not, however, how Jason Davis and I do business nor do we find such juvenile responses to being banned humorous, pitting one friend against the other to show spite. When the goal is to sell people things rather than to build community, I agree with Chris, it is the 'Dark Side' of the industry and it is what we are trying to Change - not continue to propagate as the image of an industry we want people to take pride in. Sometimes what seems funny turns out wrong, but it becomes unethical when the sole intent is to manipulate it as an instrument of spite. PS: As soon as I posted my response to the Video on RecruiterEarth Chris Lavois banned me as a member of RecruiterEarth within 5 minutes, then he banned Maureen, I assume Jerry Albright - Oh Well lol - really Chris be an adult. There are so many simple solution, like for example, taking the video down you have no signed release for nor stated permission otherwise - and apologizing. Escalation is pointless especially against individuals not even involved because they shared opinions on the matter. Chris Lavoie - I would appreciate it if you apologized. It's warranted.…; Added by Dave Mendoza at 11:40am on February 10, 2009

Blog Post: Compare Free Messaging on LinkedIn, Facebook, and Google-Plus: Which Network Wins?: Back in 2009 I published a post on ERE.net "Call or Email or Use Social Media?" The post was about reaching out to potential candidates, or to business…; Added by Irina Shamaeva at 1:50am on October 23, 2014

Blog Post: That noisy thing on your desk. It's the Phone.. Pick it up!: I read "Recruiter Daily" well, daily, always enjoying the gems Jo Knox brings us.

Today I say a post called…; Added by Dan Nuroo at 8:06pm on February 2, 2010

Blog Post: Build the Future: Why Apprentices Want Sustainable Employers: Jobseekers will look for many attributes in a company when deciding to apply for a role. A strong environmental ethos is quickly becoming one core value that employees seek the most.…; Added by Alicia Walker at 7:57am on October 26, 2021

Blog Post: Is Making a "Career Investment" like Swallowing a Dead Fish? - PART I: (With 2/3 of the workforce or about 60-70 million people actively looking or open to a new job…; Added by K.C. at 2:00pm on February 10, 2011

Blog Post: Don't Put All Your Recruiting Eggs In The LinkedIn Basket: Let me first preface this article with this: Linkedin is a very effective…; Added by Will Staney at 10:31pm on March 31, 2016