don't like me much. If I sold them a Horse or bought a horse from them or trained their horse, they think I'm a pretty nifty horse trainer. If I placed them I'm a great recruiter, if I didn't I may be a nice person but not much of a recruiter. If told them they didn't fit a job they thought they fit, I'm probably a dumb bitch. If they are a client, I sent them good candidates, didn't bore them to death or try to shove a candidate down their throat, I'm a good recruiter. They call me back. If I don't produce good candidates three times in a row it doesn't make a damn what my name is or how long I have been in business, next time they call some other recruiter.
If I want a video, blockbusters is still open and it's closer than others I'll drop by. Do I care what anybody else has to say about borders or ms. Swift. Not much. It's my opinion that people find something they like, places they like to go or do business with and it doesn't make much difference what somebody else has to say about it. Fortunately or unfortunately 99% of the recruiters in the world are not and never will be known outside of the small circle of people they work with. The term "brand Name" normally refers to a nationally know entity in an industry. Most of us are not so referring to ourselves as a "brand" sounds both silly and narcissistic to me.
All that being said consider that most of us can't remember who was on animal's show last year by name even if we thought they were a total duck or a super star. We remember them as the guy or gal who said x or y. My take none of us are that important so getting all twisted up about ruining your so called brand in an hour on a talk show proves you didn't have one in the first place or there isn't such a thing.