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Blog Post: Branding Through Video Interviewing: A company’s brand is who they are and what sets them apart. There are probably thousands of other companies in most…; Added by Angela Yu at 12:59pm on August 14, 2013

Blog Post: Is It Time to Repeal OFCCP?

In June of 2013, the Supreme Court of the United…

Added by Glenn Fox at 8:29am on November 10, 2014

Topic: Candidates are customers too. A poor recruiting experience can mean a lost customer.: cussing CRM in recruiting in conjunction with a demo of Avature's Recruiting CRM. Interestingly, she feels that CRM is here and will be the leading initiative in TA for the next few years (like on-boarding was the previous two). But what interested me the most about the conversation was the topic of linking revenue (or in this case lost revenue) to recruiting. If recruiting is to get out from behind the screen called the "back office" the missing link needs to be found. She was explaining that in two cases she worked on - GM and Starbucks - they were able to make the link. In the Starbucks example, almost all of their applicants are also customers and further, a poor experience in the application process could translate into a lost customer. Run the numbers based on some firm data, some anecdotal data, and some assumptions and you end up with a dollar value on the lost revenue. Focus efforts around improving the applicant experience, better managing the relationship, better communication, etc. and, although you may still have lost customers (some people will always be angry that they didn't get the job and will leave as a customer), you have retained revenues for the company. And that's where good CRM practice comes into play. A well communicated message at the right time to the right people (sound familiar marketers?) can go a long way towards making the difference. I'll give a simplistic example to illustrate. Let's say there are 1,000 people that didn't get "the job" at Starbucks this year. In most cases, not necessarily at Starbucks, applicants never hear anything else beyond the letter or email rejecting them for the position (and that depends on where they get rejected in the process I guess but we're keeping this simple). Now what if they got that email/letter BUT as a follow up three weeks later they got another message that looked something like this (maybe Starbucks is doing this already, I don't know, but that's not the point)?: Dear Applicant, We just wanted to thank you again for considering employment with Starbucks and we're sorry again that we can't extend employment to you at this time. We sincerely hope your job search is going well and we wish you the best of luck. In a show of our appreciation for taking the time to speak with us we'd like to offer you a free cup of coffee at your next visit. Just print this email and take it with you to any Starbucks location and it will be honored. Kindest regards, The Starbucks Recruiting Team With a good CRM system, that email cost you less than a penny (it's automated). Let's say that person spends $1/day at Starbucks. That's $360/year in revenue. If you save 25% of customers through this method (just an assumption), using the 1,000 rejected applicants example (I would assume it's far more than that at Starbucks), that's 250 customers retained at $360/year = $90,000 in retained revenue. Now imagine if those same people get a Happy Holidays email from the Starbucks recruiting team? Or a "we're opening a new store" in your market email? Or a "rate your recruiting experience" email? Or a "do you know anyone that would like to work at Starbucks" message, refer them and get free coffee? And all of that information is stored centrally in a CRM? Gets interesting. Your thoughts? I'd love to hear of other things people are doing like this.…; Added by Michael Johnson to CRM in Recruiting at 4:11pm on November 7, 2008

Comment for: Thomas F.X. Licari: The next Illinois Recruiters Association meeting on April 16 is now sold out. Thanks to all that signed up early! Special Thanks to AGResearch International, LLC. JOIN US FOR NETWORKING HAPPY HOUR 04/16/08 – If you missed the sign up for the 04/16/08 meeting you can attend the Networking Happy Hour after the learning event. We will be posting the location of the Networking Happy Hour on http://www.illinoisrecruiters.org. Hope to see you 04/16/08 at 5:30pm. ___________________________________________ LOOKING FOR YOUR HELP – Please review http://www.illinoisrecruiters.org/recruiters_resource.htm Can you help us add content? If so please e-mail your ideas to Thomas@illinoisrecruiters.org NEXT MEETING AGENDA - Our next meeting is in the development stage and we are looking to hear from you. Do you have information that you can send us around sourcing and OFCCP guidelines? If you have expertise with Office of Federal Contract Compliance Programs and would like to help us plan our next meeting please contact me Thomas@illinoisrecruiters.org ___________________________________________ PLEASE JOIN - http://www.recruitingblogs.com I would like to strongly suggest that you sign up for RecruitingBlogs.com. This is a great resource for all recruiting professionals! Recruiting Blogs has almost 5000 members, joining is free, fun, easy to use, and you may even make some new important connections! Please sign up After you sign up please send me an invitation to connect http://www.recruitingblogs.com/profile/TFXL _____________________________________________ SOURCING CONTEST 2008 – Still time to enter! ****UPDATE**** So far we have gotten some great entrees. Stay tuned I will be posting results to our site after 04/16/08. Do you have a sourcing trick or techniques that you are proud of and would like to share? Enter our sourcing contest - Prizes will be awarded for 1st, 2nd, and 3rd Winners will be promoted on our website and receive one of the following prizes; $$Gift card, New BlackBerry, T-shirts Results and winners will displayed on the Illinois Recruiters website on 04/17/08 How to enter: E-mail us any idea that you feel might win you a prize. Submit your idea: sourcingcontest@illinoisrecruiters.org __________________________________________________________ PLEASE CONNECT WITH ME ON LINKEDIN If you would like to connect with me please click on the following link: http://tinyurl.com/2j6u3f and use my e-mail address: thomas@realrecruiting.com. It is that easy! I will accept your invitation right away. ________________________________________________________ FIND OUT MORE ABOUT AGRESEARCH Please visit http://www.agresearch.info OUR KNOWLEDGE IS YOUR POWER Name Generation, Candidate Development & Internet Sourcing for Corporate Companies and Executive Search Firms at competitive pricing.…; Added by Thomas F.X. Licari at 11:35am on April 9, 2008

Blog Post: New 2019 Staff File Management Solution Brings Big Benefits for HR This January: Start with a new employee file solution now for big…; Added by Dan Orso at 2:32pm on December 4, 2018

Blog Post: Introducing Hiregrid Analytics: Easy, accurate analytics for your career site.

70% of Talent Recruiting Leaders…

Added by Joel McLean at 1:50pm on March 24, 2016

Blog Post: Text Messaging for College Recruitment - Enhance Your Campaign With SMS-Based Recruiting: Engaging with current university students and newly graduated students can be tricky. As…; Added by Ngan Pham at 11:10am on June 11, 2021

Blog Post: MEGA Linkedin Networking Industry Day - 21,000 Thank you: By Dave Mendoza, Master Cybersleuth, Affiliate Partner, JobMachine Inc./ Partner,…; Added by Dave Mendoza at 9:09am on July 16, 2008

Blog Post: What does your #Recruitment Funnel look like?: As a marketer, I’m continuously looking at our marketing / sales funnel to get a better understanding of how effective every step of the process is in our funnel and identifying the…; Added by Chris Brablc at 2:59pm on November 2, 2010

Blog Post: Streamline Your Hiring Lifecycle: The steps, the paperwork, the bits of information, the calls and emails can start to pile…; Added by Raj Sheth at 12:25pm on August 6, 2013