These days, people drop the acronym “SEO” as if it’s as familiar as “FBI” or “PETA.” That’s because it is.
Search engine optimization – part art, part science, part Google voodoo – is the practice of developing online content that helps people in your target demographic find you via search engines. And it’s a fast-growing, multi-billion-dollar industry.
For those working in HR, the right SEO str…