Social media has been a phenomenon. Before Facebook’s founding in 2004 there was the likes of Bebo, Faceparty, and MySpace. However, the last 10 years have seen a huge spike in both users of social media and reasons for using it. As of January 2022, there are 4.62 billion active users on social media, equating to more than half of the entire population having a social media presence which is 424…