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What does this picture tell you about Sprint's recruiting methodology when they attend a job fair?
As an independent recruitment consultant--I provide visual info, via photos, to employers interested in knowing what their competitors in industry are doing.
And besides recruiting for talent at job fairs, I capture visuals of recruiter(s) & recruitment booth impact. I make recommendations to employer reps on how to improve their visual impact, recruiter impact, team efficiency, etc.
These photos are dated and they are of employer reps, in or near their respective recruiting booths, meeting and greeting Career Conference attendees who may, or may not be, potential candidates for employment consideration.
Among other discussion points regarding approach and preparation--I use them as exhibit A, B and C to point out flaws in their image, approach and preparation--or lack there of.
Job Fairs, by their nature, focus on face-to-face meet and greets--which is pretty straight forward. The innovative aspect comes into play in how certain employers recruit beyond just standing in front of their booths waiting for the ideal candidate(s) to come by.
I have plenty to share and do so regularly (see commentary on Abbott Laboratories photo and others).
In this particular photo, the lack of any visual other than the word “SPRINT” printed on yellow plastic background suggests the Sprint folks felt they would invest in sending their “crack recruitment team” of decision makers to represent their BRAND and recruiting interests…or not.
What do you think? Did Sprint pull it off? If you are Joe or Jane college graduate—among the 250-300 employers at a career fair—would Sprint by high on your list of an employer to spend precious time with?
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