Andy Young has not received any gifts yet
Picture the scene.
A leading consumer goods company with a well known portfolio of brands. A key brand in their portfolio has been identified for investment, an element of which is to be targeted in a new advertising campaign to communicate and deliver the key brand benefit (KBB) and core message.
They want to appoint an expert (advertising agency) to work with them to develop the best and most effective, relevant way of communicating the message to their target…Continue
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