Popularized by "mad men" marketing wonks in days gone by, "must be present to win" is the tag line you've heard a thousand times in contest rules. Face it, no one is going to hand you the keys to the pretty sports car in the window based on you scribbling your name on the equivalent of a cocktail napkin - you have to be there when the drawing is conducted with legitimate identification at the ready. With the evolution of online media, being "present" has taken on new meaning. With the a few… Continue

STATE OF THE RESUME



Among the most common topics candidates seek my advice is about resume preparation. Most often I am asked for feedback regarding content or construction yet some questions are quite specific such as whether it is appropriate to use bulleted text or how much employment history to include. In the legal profession it is not uncommon for law firm partners to have a summary bio prepared by the firm’s professional marketing staff. I have talked to very accomplished… Continue