Authenticity is a word that is probably said too often in the marketing world. Endless rhetoric on why being authentic, genuine and real (especially when it comes to those pesky millennials) is the only way to…

One of the hottest issues of tech recruiting is keeping pace with all of the technology updates, IT industry buzzwords and the terminology. 

Every week Software Engineers receive hundreds of letters and calls from different recruiters all over the world. And traditionally, the…

According to Business.com, 75% of consumers determine an organization’s credibility simply on their website design. Before you have a chance to wow visitors with your accolades and accomplishments, you have likely already lost them if your digital façade is outdated and uninviting. But simply creating an attractive front page doesn’t mask other problems that…

The question of whether a website is important to your firm’s viability is long answered. The days of existing outside or, at best, on the outskirts of the digital landscape have expired and the ability to move into the future is largely based on one’s online presence. Today it is not only the lack of an online presence but the lack of an effective one that can limit…

Recruiting has come a long way since the days of classified ads in the newspaper. Today, there are thousands of platforms to advertise your openings to prospective employees. Yet somehow, hiring managers still struggle with not getting enough applicants – or the right ones.

Where are hiring managers going wrong? The post and pray model has been around for …

Sourcing on Facebook is completely different to sourcing on LinkedIn, a Job Board or even your ATS. All those resources rely entirely on what a person says about themselves where as on Facebook you can find people based on entirely on what other people say about them.

In this video I demonstrate how to find people based on who their friend are and what photographs they may happen to be tagged in. With these two techniques I can find people who may have a very low profile anywhere on…