Rich Peterson told government recruiters that broadcast advertising allows employers to create a greater sense of reality, immediacy and enthusiasm through sight, sound, and or motion.  It reaches a passive audience that might not otherwise be exposed to your message in the more traditional realm of print/classified advertising.

Although broadcast as a medium is generally considered "intrusive", "repetitive", and "annoying", these are actually the most important aspects of…

Cinema Advertising reaches a captive audience full of passive job seekers where you can have an incredibly high number of weekly exposures. One 10-screen theater will deliver your message over 1,500 times per week! For relatively negligible costs depending on the market, you will get as many as three viewings of your message prior to show time.

Rich Peterson encourages you to "Bullet Recruit" by targeting screens in the very neighborhood where you want your candidates to work…

Rich Peterson stated, Using, “non-traditional recruiting media,” is also a chance for you to convey something about your corporate culture and job opportunities to jobseekers.

1.) Signatures: Ask all of your employees, companywide, to put a footer in their e-mails reminding people that their, “company is hiring.” A signature can say "Note: we're hiring Star Developers, Energized Sales Managers and Effective Digital…

Business isn't war, but sometimes it feels pretty darn close.



You're constantly fighting to boost the bottom line. You're battling industry competitors for business, often from a limited client pool. And you struggle every day to grow and improve your company in a perilous business climate.







The initial stages of this combat are seen in your recruitment efforts, because you're jockeying with your industry competition for the best employees. And the…

So you've just spent a stack load of $$$$ on your shiny new ATS and you're very pleased with it and rightly so. It will make life much easier for you but unless you're an expert in applicant tracking systems there are a few things you should probably know that the vendor would rather you stayed in the dark about.…

Heavy-handed techniques, complex closes and feature-benefit laden pitches have dominated sales for years. These methods are exhausting to do and even more taxing on the receiving end for buyers. It’s little wonder that virtually no one likes to be on the receiving end of a sales pitch.

I wrote Sales Yoga to help solve this problem once and for all. Sales Yoga is a “collaborative approach to meeting the shared needs of a buyer and seller.”

When done right, the…

As a recruiter, I know that recruiters are some of the most well- networked people around the globe.  We work hard to make meaningful connections. Yes, we are the gatekeepers.  Since I have been in the industry 20 years, I know the chances are that most recruiters know someone that can connect you to someone that will help you get that dream job.  Before we help YOU…

Do you need to amp up your job search? One way to do that is to improve your skills through further education. And while further education often means having to spend more money, there are plenty of classes you can take online that require only your time commitment with no fees or registration payment required.

Here are a few college courses that are beneficial for job seekers who want to step up their game and increase their chances for finding a job.…

If you’ve read a  newspaper or watched the news lately you have no doubt been bombarded with bad news stories about how poorly the economy is doing and how tough things currently are.  Sure, the economy is certainly not booming but the oversaturation of negative news items would have you believe that the sky is…

Before you secure a job interview, chances are you'll need to win over a potential employer with your resume. Since your resume could be competing with hundreds of others, it's important to design it to be attention-grabbing. However, there are right and wrong ways to make your resume stand out.

Use the tips below to make your resume stand out from the pack in a positive, professional way.

A well-organized resume will help you stand out from the job-seeking…

Why differentiate yourself as a recruiter

As I was going through the slideshare presentation titled “Start-up of You” by Reid Hoffman, slide 21 really made me stop and think for a moment as it provided only two options: differentiate or die.…

From clichés to common sense, so many job ads out there are filled with some pretty stupid stuff. At first glance, some of the requirements listed below seem imperative, but it is often relative to the position. Job ads take time, they cost money and they will ultimately gauge the…

Why did you ask?

My husband has a love / hate relationship with my career choice. Always has. I’ve been a recruiter longer than I’ve been Mrs. Ala, so this is not new to him. In fact, at one point early in our relationship I was THE go to recruiter in his field. People would slip him resumes on job sites and ask for my phone number after meetings. It’s not easy being married to me, and that was before all this social recruiting / LinkedIn / Facebook / blogging stardom. Poor Mr.…

Finding a domestic recruit is challenging enough, but what if you're tasked with recruiting via the international market? Your fellow recruiters know what's up. Here are some things they recommend that will make your search a little bit easier.





We're everywhere!



1. Narrow Your Boolean Search



Dean Da Costa has already written about this for this site and…

There are several metrics that small business owners can use to gauge their success, but growth has always been a strong indicator of how a small business is doing. Hiring has and always will be the strongest indicator of growth, which is in turn an indicator of success.

Regardless of…

Featured Guest Post by Gerry Crispin

“I want to raise an issue with the group here that is causing me increasing concern”, said the country [UK] head of recruiting for a global hotel chain to nearly 40 of his peers representing a dozen different industries at a London meeting last month.  He went on to explain that “more and more people are showing up…

Temporary legal jobs are becoming more common and with increasingly less stigma attached, as law firms are noticing the benefits that lie in hiring temporary legal professionals.

If you are considering signing up with a specialist legal recruitment agency in the hope of acquiring a temporary legal job, you could still be…

Career fairs have been shown to be a terrific way to find qualified candidates you may otherwise not have had a chance to recruit. Going to the trouble and expense of sending company representatives to a career fair is worth it, providing you don't make mistakes like the following.



Infighting



Sending two people who don't get along to the career fair is a bad idea. When candidates see reps fighting over how to arrange the display table or who gets to play the…