6. People Hate Long Leads. People love numbered lists.

5. Your audience is an algorithm, so when writing, remember, natural language doesn’t work when keywords and clicks are all that…

I was watching the movie The Internship (don't ask), and my big takeaway, even with my fancy degree in film, was this: how the hell did Google get a feature film for an employer branding initiative?  I mean, it's not enough that they're already the most InDemand employer according to LinkedIn, which…

Last week's post, "3 Hot Recruiting Trends We Should Shut Up About, Already" created a ton of comments and conversation about some of the "trends" that real…

When your vendor talks about SEO for Recruiting, what they really mean is that SEO for Recruiting is one of those terms that sounds really cool, even though they have no idea what the hell SEO for Recruiting actually means.  Which is ironic, because they’re using excellent keyword…

I read a ton of blogs, participate in a lot of Twitter chats (or as I call them, “pithy parties”) and listen in on a lot of presentations about trends in talent acquisition and HR technology.  But what’s trendy among the industry “influencers” who need your company’s cash to keep the lights on don’t necessarily jibe with the stuff…

This is the third time I’ve had the honor of judging the iTalent competition for new recruiting technologies in conjunction with HROToday, and I can safely say that the 3 finalists in last week’s European competition would all have trounced the competition in any previous event.  All fill a definite market need, a…

Earlier today, we covered the launch of LinkedIn Talent Updates, a content sharing service which allows LinkedIn Recruiter customers the ability to post content outside of just sharing jobs directly from the LinkedIn Recruiter interface. LinkedIn’s broader commitment to content marketing was…

Today, industry juggernaut LinkedIn announced the release of a new feature within its LinkedIn recruiter software called Talent Updates.  With Talent Updates, recruiters now share branded content like company blog posts, videos and news directly from…

Recruitment technology has largely been a laggard in both innovation and adoption, several years behind the consumer curve.  But as last week’s iTalent competition at the HROToday…

Companies will spend an estimated $103 billion this year alone on HRO providers, and a recent Towers Watson survey reported 44% of these companies planned on increasing this spend in the year to come. Despite these impressive numbers, the sustainability, scalability and even viability of this industry over the coming decade seems less…

No matter where in the world of work you happen to work, culture is a key competitive differentiator when it comes to success at recruiting and retaining the talent required to drive your business forward.  For companies located in a single market, hiring for culture fit remains a significant challenge.  For multinational employers, fitting that company culture into the…

Middle class consumers are the most important part of the marketplace; their collective purchasing power represents the foundation upon which the entire economy is predicated.  The American Dream is inherently a middle class one - but that dream, and indeed the very nature of the middle class, has changed. “The way consumers are spending money, and how they’re engaging with…

Featured Guest Post by Gerry Crispin

“I want to raise an issue with the group here that is causing me increasing concern”, said the country [UK] head of recruiting for a global hotel chain to nearly 40 of his peers representing a dozen different industries at a London meeting last month.  He went on to explain that “more and more people are showing up…

With $944 million in 2012 revenue, Ceridian has one of the widest footprints of any HR Technology vendor, serving an estimated 100,000 customers in 5o countries.  With its recent acquisition of Dayforce, a SaaS enabled suite actively rolling out a recruitment module in addition to its core HCM…

With the rise of social media, the increased importance on employer branding and increasingly sophisticated sourcing tools and techniques, successful recruiting today requires increased complexity. As employers embrace these best practices, they've also increasingly embraced recruitment process outsourcing (RPO) as a core component of their core talent acquisition strategy.…

Twitter can't be beat when it comes to candidate & lead generation.  Sure, it's good for engagement, and great for sharing content.  That's what it's really designed for, after all.  But the nice thing about effective engagement and relevant content on Twitter is that you can build up a very targeted, highly segmented base of followers which essentially make them warm…

With over 5,000 staffing firms and more than 200,000 recruiters relying on their software as their core applicant tracking and management system, Bullhorn has established itself as the clear frontrunner as the…

It’s pretty obvious recruiting isn't rocket science, but it might as well be.  The goal of talent management, after all, basically involves looking for “stars” and making sure they're ‘aligned’ with organizational needs, lest they end up in the “black hole” of the hiring process.  That’s why it’s time to take a look at the newest weapon in the war for talent:…

With the HR technology marketplace seemingly evolving at the speed of a tweet, companies selling into the space are increasingly employing sophisticated techniques to increase both share of mind and, subsequently, share of market. Trends like big data, social media and mobile enablement have become ubiquitous not only in product roadmaps but also in market…

TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream.

I’ve always hated these because they’re not only…