Mark Willaman's Blog (7)

2015 HR Buying Trends Report

This week fisher VISTA released its annual HR Buying Trends Survey Report, a 12-page review and analysis of the results of the company's annual survey of HR buyers. The report gathers intelligence on the purchasing habits, preferences and budgets of buyers throughout the HR marketplace.…

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Added by Mark Willaman on November 13, 2015 at 1:30pm — No Comments

A Glorious Time To Be An HR Marketer

Note: This was originally published on the HRmarketer.com Blog

Gene Marks recently presented a popular and provocative article on Forbes titled, “…

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Added by Mark Willaman on July 15, 2014 at 6:23pm — No Comments

Who Engages With The Most HR Events? What Events Get The Most Social Engagement? Who Cares?

Ever wonder which HR conferences the cool kids go to?

Before the rise of social media, these were the conferences you absolutely needed to attend. Now, it’s possible to get visibility, interact or learn something new without physically being at an event. For who says you have to be present to be an HR conference social butterfly? A growing number of analysts,…

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Added by Mark Willaman on April 9, 2014 at 9:00am — 2 Comments

What Can You Discover From Analyzing an Event Twitter Hashtag? A Lot.

HRmarketer software analyzes a lot of HR marketplace data. Every day, this includes tens of thousands of HR-related tweets, Facebook updates and LinkedIn updates, as well as 5,000-plus new articles and blog posts. We bring this up because our ability to analyze this data allows us to answer some interesting questions.

Today’s question is: What can you…

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Added by Mark Willaman on April 2, 2014 at 12:30pm — 4 Comments

Marketing Metrics HR Vendors Will Soon Be Paying a Lot of Attention To

In an excellent Barron’s article from earlier this year titled “It’s Not the Earnings, It’s ‘The Metrics’ That Really Matter,” Tiernan Ray writes:

“The Metrics are those details of an earnings announcement that defy…

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Added by Mark Willaman on March 27, 2014 at 1:42pm — No Comments

What Media Properties Does the HR Marketplace Mention Most on Twitter? The Data Says…

HRmarketer software analyzes more HR marketplace data than anyone else. Every day, this includes tens of thousands of HR- and benefits-related tweets, Facebook updates and LinkedIn updates, as well as 5,000-plus new articles and blog posts.

We bring this up because our ability to analyze this data allows us…

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Added by Mark Willaman on March 25, 2014 at 1:30pm — 2 Comments

[INFOGRAPHIC] The Faces of Learning and Leadership Development

Learning and leadership development are crucial parts of a successful talent strategy.  This week we began a series of infographics that analyze the online conversations taking place on topics related to learning and leadership development.

The series kicks off with “The Faces of Learning and Leadership Development,” which identifies 25 leading advocates—the people mentioned most frequently in social posts that link to content (articles,…

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Added by Mark Willaman on December 17, 2013 at 5:30pm — No Comments

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