Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.

However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are…

I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor.

Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or…

No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video.