I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business.

But one thing that is evident in my personal experiences is that what recruiters are saying and what they are doing are two different things.

One thing that you need to remember is that your candidate is also an influencer AND a potential referrer. I wrote recently about…

Digital marketing can be overwhelming for many recruiters and what happens is that you often take a shotgun approach, which results in wasting money and missing opportunities to leverage your digital visibility.

Digital offers so many opportunities and now is the time to change your analogue thinking to digital. The best place to start is with the basics however many businesses miss some of the most basic tactics that end up costing them lost opportunities. 

So here are 5…

Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awoken.

Tips to activate your recruiters you need to have these ingredients as a minimum:

• Create a brand Employee Engagement Program – it…

As a digital specialist I spend a lot of time online looking at the digital channels of businesses. In preparation for some industry workshops & webinars I recently reviewed 20 recruitment websites from various locations and of various sizes to see how they compared and any common issues that stood out to me.

This is what I found:

• CEO’s that don’t have a digital profile (or a LinkedIn profile)
• Social media feeds that were just job posts
• Lack of story…