I like you, you retweet me, we tell our network about what we’re doing this weekend.  Whether your personal life is scattered over Facebook dashboards or you diligently share relevant articles with your LinkedIn network, social media is an important pillar in today’s communications.  It’s no surprise that it plays an important role in recruiting as well.

Looking for the talent you need will rarely be as simple as waiting for the right applicant to walk…

When you purchase a product online you probably scroll down to read the reviews before you hand over your credit card info. Does it work as advertised? Did it arrive on time? Is it really that color? We rely on previous customers to guide the way: to reaffirm our judgement or warn us off.

The same is true when job seekers apply…

Have you ever applied to a job and an hour into the thirty question application wondered if it was worth it? Or maybe you clicked apply and were directed to a login screen to find that you’re still three steps away from beginning the actual application.  Did you muddle through? Walk away?  Save it for later?

To employers,…