In his book Socialnomics, Erik Qualman highlights how, in this social media era
we currently find ourselves, word-of-mouth has gone world-of-mouth. As in consumer marketing, you can advertise until you’re blue in the face but the fact of the matter is people are more likely to react to a call-to-action if they receive it from a trusted source such as…
ContinueAdded by Ben on March 25, 2011 at 8:30pm — 6 Comments
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