When it comes to recruiting, business professionals often speak in terms of “selling the job” to prospective candidates. It is true that effectively recruiting involves somewhat of a sales approach. How you put this into practice, however, depends on how you define the term “selling”.

If you think of sales as convincing someone to take a position, you may want to rethink your definition. The goal is to find the right person for a job, and the right job for the person.…