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“Under promise and over deliver” – these are the very wise words of Tom Peters. It’s such a simple concept but in practice so few businesses manage to do it.
This baffles me.
If we manage our client’s expectations, if we let them know exactly what they can expect and then deliver on, and if possible over that expectation – every one is happy. And we all want…
Added by james nathan on February 20, 2014 at 6:30am —
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