Mark Cook's Blog – March 2016 Archive (2)

Job Seekers Prefer to Apply Through a Dedicated Careers Site

Today’s job seeker wants direct and personalised information and communication. Companies are responding to these needs with matching tools, online assessments, blogs and videos to help job seekers self-identify. These findings underline the fact that most applicants are looking for a career and not for a job.



Candidates expect companies to they show their know-how…

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Added by Mark Cook on March 8, 2016 at 6:39am — 2 Comments

Can we really use Snapchat for recruitment?

As mobile technology is rapidly changing, so is how people communicate and how they search and apply for jobs. Recruiters constantly need to adapt and work harder than ever to capture the ever decreasing attention span of job seekers.

Social media has proved to be one of the popular ways of doing so, particularly with job advertising and employer branding. The use of…

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Added by Mark Cook on March 3, 2016 at 6:00am — 1 Comment

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