Hung from the ceiling of the Guggenheim in New York City, virtually all of the work created by Maurizio Cattelan is offered in a new perspective to patrons of his work. Pieces can be viewed from different angles and compared in context with the full breadth of his creation. Cattelan agreed to display his art at the Guggenheim only if it were arranged in this provocative and unique manner.

To see your clients and their work in a new light, you too should insist on viewing things from a…

Like the artwork on the walls of your home or office, most people eventually stop noticing the details that surround them. That is why saavy manufacturers, such as Coca-Cola and Pepsi, periodically repackage their products to ensure they keep our interest.

Your prospects and clients will stop paying attention to the details of your business unless you repackage what you do from time to time. This includes marketing materials, questions asked, websites, talking points, blogs, and…