Susan Burns's Blog – April 2009 Archive (1)

Community managers and the evolution of the recruiting function

i_team_peopleperson The idea of a community manager isn’t unique to the recruiting function. The term is borrowed from the consumer world and emerged with the influence social media is exerting on brand engagement and reputation. While the role is still relatively new, companies have begun to realize the potential to attract, engage, nurture, retain and expand their customer / client base beyond traditional marketing and PR. Its about creating brand value through experiential engagement and listening… Continue

Added by Susan Burns on April 19, 2009 at 7:30pm — No Comments

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