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Rich's Blog – March 2010 Archive (1)
Simplifying Messages: Why SWOT Is Not Enough
In business, being an apple among apples leaves sales to nothing more than random chance. So, to help distinguish people and products, many agencies invest a good deal of time and client money in developing unique selling points. Sometimes they use SWOT.
As a strategic planning method, SWOT can be…
Added by Rich on March 13, 2010 at 12:28pm — No Comments
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