This was originally proposed as an equation for social media on our blog post, Revisiting Metrics: Social Media Equation to demonstrate that metrics like links and traffic belong under reach not outcomes. However, it may apply to communication measures as well.



Basic Theory:



Intent vs. Outcome = Return On Investment (I/O = ROI)



Supporting Equations:



Intent x… Continue

Understanding social media will not come from social media as much as it will from books like Strategy And The Fat Smoker, which I reviewed today. Why is that?



Because link love and traffic spiking tend to be the modern equivalent of super sales, distress advertising, and forced productivity. Or, for recruiters, I suppose it is the difference between filling a job opening and developing… Continue

I was recently asked by Valeria Maltoni, Conversation Agent, to participate in a meme. I'm glad she did. And I'm hoping it spills over into the recruitosphere via John Sumser.



The general concept of the meme is about Media Snackers, people who are consuming, creating, and sharing media differently because they can access whatever, whenever, and wherever. (Or, as I’ve said, passive viewers have become active… Continue

Watson Wyatt, an international association of human resource professionals, released a study today that may send shivers down the spines of management: a large majority of companies in the United States and around the world are struggling to attract and retain top-performing and critical-skill workers.



The study, which included 946 companies and a complementary survey of 13,000 employees, found that the United States has the highest median voluntary turnover rate, at 11 percent,… Continue

Advertising online is the only medium that has seen substantial gains in spending. According to the Internet Advertising Bureau and PricewaterhouseCoopers, Internet ad revenue totaled almost $10 billion, which represents an increase of nearly 27 percent from the same period a year ago.

read more.

We're always looking for ways to demonstrate the positive power of social media. And this time we found it on BlogCatalog.com. BlogCatalog members have designated Sept. 27 as Blog Against Abuse.



While the topic is wide open, we were really taken by the idea. Enough so that I e-mailed the Antony Berkman, president of BlogCatalog, to see if we could go beyond our usual support of his social… Continue

After listening (or not listening to, as the case may be) to all the secrets about to be unveiled on RecruitingBlogs via the Recruiting Animal Shhhhooooowwww, I couldn't help but wonder if RecruitingBlogs could add value with content from outside the recruiting industry.



Not simply sum-ups of what other people are writing about as we often see here, but rather first run content generated by less accessible guests with their thrust… Continue

Social media participants and bloggers keep talking about traffic, rank, sponsors, connections, and influence as being the end all measures of success. And then I read that Southwest Airlines attributes $150 million in ticket sales generated by a widget, which is part of their social media program.



Maybe it's just me, but it reads as the period at the end of the sometimes long and… Continue

I was tagged by Karen Mattonen a few days ago and was holding off until I could find 8 more people to tag, but then I decided it might be more fun to let people tag themselves. If you want to be tagged, tag yourself in the comments. If no one does, then I'll add some names later, starting with John Sumser.



Here are eight things about me:



1. The moniker "Mr. Moustache" comes from none other than the Recruiting Animal. Now, I share the search term with a song by Nirvana. If… Continue

Ever since I met a few recruiters, I've looked at some of these e-mails with suspicion. Really? How easy is it? I'd love to know how recruiters feel about e-mails like these ... here are the opening graphs:



"It's simple. To get a job, the people looking to hire someone like you have to know you exist, be aware of your skills and know how to contact you. Well, maybe not so simple. Assuming you have a resume that effectively represents your skills and abilities, then the next logical… Continue

After visiting Career Distinction and running its Online Identity Calculator on Tom Cruise yesterday (check the comments on the post), we started to wonder what would happen if we plugged in more people and sized them up on our blog, ranging from notable bloggers to CEO bloggers to CEOs with no direct social media… Continue

While Jason Goldberg's best course of action, assuming he doesn’t want to become another “laugh piece” for The New York Times, is to admit that he overreacted and retract any hint of taking legal action, the best course of action for John Sumser at Recruiting.com is to focus on making the site relevant.



Although I don't often agree with some finer points Sumser makes, it seems very clear to me that he has the ability to make something of the site without Jobster attempting to take… Continue

"We see the tip of the iceberg in our own Recruitosphere. The Animal, Cheezhead, Mr. Moustache and a host of other characters signify that our online personalities are not necessarily what our friends and family see. We're all experimenting with the difference between our public and private selves while those distinctions are changing." — John Sumser.



Gee John, that is some pretty funny stuff. I cannot speak for The Animal or Cheezhead, but I don't have an online personality that… Continue

Just in case you missed it, here are the 10 dumbest resume blunders according to Anne Fisher, Fortune. The story ran April 26.



1. ... attached a letter from her mother.

2. ... used pale blue paper with teddy bears printed around the border.

3. ... explained a three-month gap in employment by saying that he was getting over the death of his cat.

4. ...… Continue