Eric Putkonen's Blog – February 2017 Archive (2)

Words Matter: Recruitment Copywriting 101

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by scientific studies.

One of the sections of the book is about the…

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Added by Eric Putkonen on February 28, 2017 at 9:07am — No Comments

Often Recruiters Can Never Truly Be a Partner

I have been a recruiter for a long time and spoken with a lot of my peers about this. In the end, I think Human Resources/Talent Acquisition has messed up the possibility of being partners to many hiring managers. We keep saying hiring managers are our primary customers. There is a difference between customers and partners.

We also all have heard the phrase, “the customer is always right.” Some of us send out hiring manager satisfaction surveys and others have them integrated into the…

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Added by Eric Putkonen on February 16, 2017 at 9:33am — No Comments

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