Eric Putkonen's Blog (56)

Proactively Acquiring Employee Referrals?

Every year I see the CareerXRoad Source of Hire Survey and also recently I saw SilkRoad’s Top Sources of Hire 2015 Report, and I consistently see employee…

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Added by Eric Putkonen on September 28, 2015 at 8:00am — No Comments

Recruiting For Employee Engagement

Employee engagement is a topic that comes up regularly and many companies conduct surveys in an attempt to measure employ engagement.

Unfortunately, it is reported to be low. …

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Added by Eric Putkonen on September 22, 2015 at 8:30am — 1 Comment

The Secret to Succeeding with Talent Community Marketing

What I refer to exactly is using Facebook, Twitter, Google+, or any other social media outlet to gain followers who we can later recruit or get them to apply.  I have seen many companies try to create Twitter accounts or Facebook pages to attract talent and most fail for the same basic reason…relevance.…

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Added by Eric Putkonen on September 16, 2015 at 8:30am — No Comments

Recruiting Videos – a Peek into Culture & Brand

One of the…

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Added by Eric Putkonen on September 10, 2015 at 8:36am — 1 Comment

How to Make Recruiting Content That Really Works

Recently, I read an article by James Ellis…

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Added by Eric Putkonen on September 4, 2015 at 8:30am — 2 Comments

Measuring Quality of Hire – Part Two

In a prior article, “The Minimum Requirement for Improving Quality of Hire,” I spoke about the need for determining quality of hire and shared an idea…

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Added by Eric Putkonen on August 27, 2015 at 8:30am — 4 Comments

Pitching Jobs With Inspiration

After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for.

In the video, Simon Sinek shared his golden circle and the following definition of terms:

What – What we do

How –…

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Added by Eric Putkonen on August 23, 2015 at 12:00pm — 1 Comment

Why is Missing in Most Job Posts and Initial Conversations

After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for.

In the video, Simon Sinek shared his golden circle and the following definition of terms:…

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Added by Eric Putkonen on August 23, 2015 at 12:00pm — No Comments

Why We Must Simplify the Job Application Process

When was the last time you applied for a job?

Have you tried applying to a job in your own company lately?…

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Added by Eric Putkonen on August 19, 2015 at 8:00am — 3 Comments

The Minimum Requirement for Improving Quality of Hire

Skipping all suspense, I will just say that the minimum requirement for improving quality of hire is that the quality of the hire is measured.

As Peter Drucker said,

If you can’t measure it, you can’t manage it.

Well, duh (some of you might be thinking).  I know…it seems obvious.  However, do you get any reports on how well your hires are…

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Added by Eric Putkonen on August 11, 2015 at 8:21am — 1 Comment

Transparency to Increase Trust, Tenure, & Talent Pool

As a long time recruiter, I have been privy to all the secrets that we hold as recruiters and I believe that for modern-day recruiting – we need transparency.

What do I mean?  Here are three examples off the top of my head:

1.

Per…

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Added by Eric Putkonen on August 3, 2015 at 8:30am — 1 Comment

Why Do Black Holes Still Exist in Candidate Experience?

As people I meet learn I am a recruiter, I often get a reaction to that fact and then a mentioning of a mysterious black hole they suspect their applications fall into.  I hear people complain about their candidate experience all the time (and sometimes, regarding the company I work for at the time).

I really do not understand this.  We live in the 21st century…

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Added by Eric Putkonen on July 21, 2015 at 1:30pm — 2 Comments

Why Your Job Titles Hinder Your Recruiting

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested.

Recruiter's have something that is equivalent to a headline in an advertisement...the job titles of our job posts.  This is the first thing…

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Added by Eric Putkonen on July 9, 2015 at 7:30am — 2 Comments

This is What Recruiting Could Learn From Direct Marketing

In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails.  And sales will immediately show the success or failure of the ad.  In direct mail campaigns, number of sales per number of items sent is an important number to track.…

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Added by Eric Putkonen on June 29, 2015 at 2:53pm — No Comments

Our EVPs Should More Resemble USPs

If you look up Unique Selling Proposition in Wikipedia, you see this definition:

In Reality in Advertising Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here:

  1. Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this…
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Added by Eric Putkonen on June 16, 2015 at 7:04pm — No Comments

Most Job Posts Suck

That was the basic premise of a talk I recently gave at the Minnesota Recruiters' Conference earlier this month.  The presentation was titled, "Winning The Talent War With Effective Job Posts."

I thought I would share the main point of the talk...

Typical job posts do not affect a potential candidate's desire to apply.

Our job posts are all about our companies and what we want - they are totally focused on us.  We need…

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Added by Eric Putkonen on March 22, 2012 at 10:51am — 4 Comments

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