Leslie Mason's Blog – January 2013 Archive (1)

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Defining Your Personal Brand

Everyone knows what a brand is… most people associate it with a product or a company like Cheetos® or Nike®.  We have been talking about Corporate Brand in the recruiting industry for quite awhile and now Personal Brand has become just as popular.  You hear it on everything from the Wall Street Journal to America’s Next Top Model.  What exactly does Personal Brand mean and do you really need one? 

 

I teach a workshop on personal branding so I read a lot of articles on this…

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Added by Leslie Mason on January 10, 2013 at 1:43pm — 2 Comments

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