I have conflicting sentiments regarding a recent exchange I had with someone within my LinkedIn network. This is a 1st level connection but someone who I do not know nor have had any previous direct communication. So I guess this is how “social” works these days…
On 12/09/11 7:20 AM, -name- wrote: -------------------- Yesterday -company name- decided to start donating toys for Facebook likes. The boss has always been a supporter of -charity name- and when we were thinking of a good cause this year, we found out all the drop off centers stop taking donations Dec 9th. So we made a few calls, made a deal with the boss, and here we have it: -charity name- will take our toys (if we deliver them) up to the 15th. The boss said he'll personally buy 1 toy for every 20 likes we get on our Facebook Page. We started this yesterday and got 120 likes, which is 6 toys, but 6 toys is not enough! You can help get my boss to buy more toys for -locality- children in need by liking our Facebook Page and sharing the post on your own Facebook wall or LinkedIn status: Thank you! And Happy Holidays :-)
On 12/09/11 9:30 AM, Frank Zupan wrote: --------------------
Hi -name-, Since you took the liberty to send me notification of your promotional activity, I'll take the liberty to offer my opinion. I'm not a fan of tying self-serving marketing/promotional activities such as Facebook "likes" to worthy charitable causes. I believe social and community activism is important for individuals and corporations and should even be celebrated, but a contingency clause such as liking a Facebook page really makes it about something else, doesn't it? If there was a "Dislike" option, I would have selected it for this message and this promotion. Frank
On 12/09/11 12:30 PM, -name- wrote: --------------------Frank, I couldn't agree with you more. I also think football players shouldn't wear pink and the only reason why there's so much "breast cancer awareness" is because of catchy phrases like "save the ta-tas" and American's obsession with breasts which have nothing to do with a deadly and disfiguring disease.
However, as an internet marketing company, we are aware of trends. Purina acquired most of their fans by donating 5 lbs of dog food for every "like" to shelters around the world. For every "like" to OneSight in December, Pearl Vision donates $1 to blind and visually impaired children around the world and the list goes on.
So are we "tying self-serving marketing/promotional activities such as Facebook "likes" to worthy charitable causes" or are we leveraging our social media contacts to increase awareness of a worthy cause while increasing our own exposure?
Your opinion is valid and respected. I will remember not to reach out to you again with any notices of promotional activity.
(on a side note, I have sent 635 connections a LinkedIn message as well as 157 Facebook friends and this is the first "dislike". It is becoming more socially acceptable to promote your business through social media and an effective way to market your brand) eom
It’s interesting to note that this individual went to my LinkedIn profile prior to responding and obviously felt that it was worthwhile to offer their opinion on a specific charity that I perform volunteer HR work.
So, one of the voices inside my head is telling me that I’m the grumpy neighbor yelling at the kids to get the hell off of my lawn. Another voice says if this individual and company really gave a shit about these kids having toys, they wouldn’t tie their largesse to a business promotion. Still another voice says LinkedIn is the wrong channel to broadcast this message but maybe I should have just deleted the message.
In any case, I thought it a good idea to throw it out to this community and listen to what your voices have to say.
Oh, and before I forget, Happy Xmas everyone...see, I'm not so mean...