We've reported throughout the year that social media skills are in high demand by employers as it is becoming a more integrated business strategy. Human Resources professionals – especially Recruiters – are more and more commonly required to have skills and experience with social media. Over the past 90 days, employers and staffing firms have placed more than 900 job ads for Recruiters that require social media skills, up 117% compared to the same 90-day period in 2010 and more than 350% versus the same time in 2009. In fact, social media skills now represent 7% of all hiring demand for Recruiters.
Hiring Demand for Recruiters with Social Media Skills and Experience – 4 Years
Metropolitan areas with the highest hiring demand for Recruiters with social media experience during this period were New York, Washington, DC, Chicago, Atlanta, and Seattle, all of which saw year-over-year gains in hiring demand.
|Location||Volume of Job Ads||% Change vs. 2010|
|New York, NY||76||+55.10%|
Due to increasing demand, the Hiring Scale™ shows that recruiting conditions for Recruiters with social media skills are likely to be moderately difficult. In the nationwide workforce, there are approximately 11 potential candidates for every open job. However, conditions will vary slightly by location, depending on local talent supply and demand. Of the 5 cities above, employers sourcing for openings in Atlanta are likely to experience the most difficult recruiting conditions. Hiring demand in Atlanta has grown 375% over the past year, while the talent pool is smaller than average, meaning that Recruiters are likely to compete more heavily to source candidates. In addition, it is likely that Recruiters in the Atlanta area will see job ads listed online longer than many of the counterparts nationwide, where the average duration of an online job posting is 43 days (or just over 6 weeks).